Wednesday, December 7, 2011

12:00 noon

Complimentary boxed lunch for all conference attendees

Austin Convention Center

1:00 - 2:30 p.m.

Politics, the Economy and the Business Community
Gene Marks, Small business columnist for Bloomberg Businessweek, Forbes and the New York Times.
Presented by New Balance

Ballroom D
ATC

2:45 - 3:45 p.m.

Bigger Stores, Bigger Opportunities!
Panel Discussion: Ed Griffin, Fleet Feet Kris Hartner, Naperville Running, and Guy Perry, Salt Lake Running Co.

Ballroom D
ATC

4:00 - 5:15 p.m.

Explode Your Sales! – How to Get the Maximum Bang from Your Marketing Bucks
Bob Negen Whiz Bang Training, retail consultant and trainer

Ballroom D
ATC

6:00 p.m.

Opening Night Mixer
Sponsored by Balega Sports and Formula4Media

Hilton Austin Governor’s Ballroom. Level 2

Thursday, December 8, 2011

6:00 a.m.

The Running Event Trail Run / Featuring Dean Karnazes
Sponsored by the North Face

Meet in the Hilton hotel lobby for buses to trail run.

7:30 a.m.

Continental Breakfast

Ballroom D
ATC

8:30 - 10:00 a.m.

Run a Retail Business That Really Works
Jim Dion, author and retail consultant
Presented by ASICS

Ballroom D
ATC

10:00-10:15 a.m.

Break

 

Breakout Sessions / Round 1

10:15 - 11:15 a.m.

Session 1
Value Proposition to the Customer

Andy Kulina VP Brand and Retail Strategy, Sign Me Up

Room 12B
4th floor, ATC

 

Session 2
Maximizing the Use of Social Media

Kate Buck, Founder and CEO, KBJOnline

Room 12A
4th floor, ATC

 

Session 3
Supplementing Your Winter Sales
Adam Chase of Running Times and John Clark of Skinny Raven Sports in Anchorage

Room 19B
4th floor, ATC

 

Session 4
The Running Market Today

Presented by Leisure Trends Group

Room 19A
4th floor, ATC

Breakout Sessions / Round 2

11:15 a.m. - 12:15 p.m.

Session 5
Selling the Science of Hydration

Dr. Kimberly White
Presented by Gatorade Sport Science Institute

Room 12B
4th floor, ATC

 

Session 6
Using Technology to Increase Customers and Keep Them Loyal

Panelists Bob Kennedy of The Blue Mile, Rich Wills of FITniche,
John Moore of The Next Legend and Joey Pointer of Fleet Feet
Presented by RICS Software.

Room 19A
4th floor, ATC

 

Session 7
Maximizing the Use of Social Media

Kate Buck, Founder and CEO, KBJOnline

Room 12A
4th floor, ATC

 

Session 8
Understanding and responding to the Most Common Running Injuries

• Dr. Paul Langer, Twin Cities Orthopedics Adjunct Clinical Faculty, University of Minnesota Medical School Author: Great Feet for Life: Footcare & Footwear for Healthy Aging
• Robert Conenello, DPM Global Clinical Advisor, Special Olympics International President Elect, American Academy of Podiatric Sports Medicine.

Room 19B
4th floor, ATC

12:15 - 1:00 p.m.

Lunch

 

Breakout Sessions / Round 3

1:00 - 2:00 p.m.

Session 9
Value Proposition to the Customer

Andy Kulina VP Brand and Retail Strategy, Sign Me Up

Room 12B
4th floor, ATC

 

Session 10
Understanding and responding to the Most Common Running Injuries

• Dr. Paul Langer, Twin Cities Orthopedics Adjunct Clinical Faculty, University of Minnesota Medical School Author: Great Feet for Life: Footcare & Footwear for Healthy Aging
• Robert Conenello, DPM Global Clinical Advisor, Special Olympics International President Elect, American Academy of Podiatric Sports Medicine.

Room 19B
4th floor, ATC

 

Session 11
The Running Market Today

Presented by Leisure Trends Group

Room 19A
4th floor, ATC

 

Session 12
How to Engage Your Staff with Training

Presented by 3Point5

Room 12A
4th floor, ATC

2:00 - 3:00 p.m.

The Future of the Running Specialty Business

Ballroom D
Austin Convention Center

3:00 p.m.

The Running Event Expo opens

 

4:00 p.m.

Cocktails on the Expo floor

 

6:00 p.m.

Expo Closes

 

6:00 - 8:00 p.m.

Running Specialty Hall of Fame Dinner and Inductions
Presented by The Independent Running Retailer Association
Sponsored by Brooks, Runner’s World and
Running Insight

Austin Convention
Center Ballroom

8:30 p.m.

Puma Social Club (For Retailers Only)

Buffalo Billiards,
201 East 6th St.

Friday, December 9, 2011

7:00 a.m.

The 5th Annual Indie 5K
Title sponsors include K-Swiss, Timex, 2XU and A4

Buses depart Hilton Austin
at 6:30 a.m.

8:30 - 10 a.m.

Food for Thought Breakfast: A New Angle on Running (For Retailers Only)
Presented by Saucony.

Ballroom F and G
ATC

8:30 - 10 a.m.

Running by Design Breakfast
• Emily Walzer, Textile Insight managing editor
• Kurt Gray, designer and product developer

Meeting Room 18
ATC

10:00 a.m. - 6:00 p.m

The Running Event Expo

 

7:00 p.m.

The 50 Best Running Stores in America Awards and Banquet
Sponsored by Competitor

Governor’s Ballroom, Hilton Austin

Saturday, December 10, 2011

8:00 a.m.

Breakfast on the Expo Floor
Sponsors include Trigger Point Performance Therapy, Sof-Sole, ASICS, and Formula4Media

Austin Convention Center

8:00 a.m. - 1:00 p.m.

The Running Event Expo

 


Sponsorship Information: Troy Leonard / 352-624-1561 / tleonard@formula4media.comRetail Registration: Mark Sullivan / 646-319-7878 / msullivan@formula4media.com

®2011 Formula4 Media, LLC