 
Gene Marks
Columnist for Businessweek,
Forbes and The New York Times
Politics, the Economy and
the Business Community
How Today’s Current Events Impact Tomorrow’s Profits
Less than a year before the 2012 Presidential Election, Gene offers a big picture insight for small business owners. Where is the economy heading? What are these opportunities? Where will new markets emerge? And how do smart business owners adapt and thrive in the face of these political and economic challenges?
Presented by New Balance |
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• Ed Griffin, Fleet Feet
• Kris Hartner, Naperville Running
• Guy Perry Salt Lake Running Co.
Panel Discussion:
Bigger Stores, Bigger Opportunities! What we’ve learned by opening larger run specialty stores.
A Panel Discussion featuring three of the top running specialty store owners in the country: Ed Griffin of Fleet Feet Syracuse, Kris Hartner of Naperville Running and Guy Perry of Salt Lake Running Co. Over the past three years, these three store owners have all expanded to larger format stores featuring community rooms, larger apparel areas and expanded product assortments. During this lively, interactive session they will share the learnings from expanding to bigger formats and what it means to own and manage a bigger store. |
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Bob Negen
Whiz Bang Training, a leading
retail consultant and trainer
Explode Your Sales!
How to Get the Maximum Bang
from Your Marketing Bucks
Does 15%, 20%, even 30% sales growth next year sound good? This fun, dynamic workshop will show you exactly how to dramatically increase customer loyalty, foot traffic, and turbo-charge sales. It teaches the secrets of an organized, consistent system to generate significant sales increases. And it’s not about spending a fortune, finding the next super hot product, or creating a killer newspaper ad. It’s about creating exponential growth by doing lots of little things well; it’s about planting many seeds and watching them grow. |
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Jim Dion
One of The Running Events’s
most popular speakers
Run a Retail Business
That Really Works
In this special Super Session, Jim Dion will discuss how store owners can be certain they are setting up the proper foundation for a successful business from the right people, to the right processes, to the right measures of success.
Session will covers everything from:
• Store Operations & HR
• Infrastructure
• Delegating
• Building an organization
• Standard Practices
• Efficiencies
• Back Office |
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Emily Walzer
Editor,
Textile Insight
Magazine |
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The Apparel Tech Center
Fiber and fabric suppliers to show off their latest innovations. On December 9th, start with a morning breakfast seminar with a
keynote speaker and a panel moderated by Textile Insight editor Emily Walzer. Also, a walking tour of the expo floor exploring the
many examples of apparel and footwear design with trend commentary and conversation along the way. The Running Event Expo
encourages all attendees to visit suppliers’ booths at the Apparel Tech Center to explore the technical aspects and product-specific
selling points. |
Andy Kulina
Vice President, Brand and
Retail Strategy of Sign Me Up
Leveraging Your Events to Drive Store Sales, Customer Loyalty, Sponsorship & Brand Support
As a specialty retailer, your value proposition to the customer extends beyond the pair of shoes they are trying on. Your best customers “get it”, but how can you convey a relevant message to all potential customers? Most stores collect contact info at the Point of Sale. But even then, customers are reluctant or in a rush. However, when it’s time to register for an event, a customer is happy to tell you their sex, age and even t-shirt size! Store sales, events, training programs, social networking and traditional marketing all contribute to your Retail ECOsystem. This session, will guide you through a process where you will learn how to Engage, Convert and Optimize the customers you reach daily through your various channels.
Presented by Sign Me Up |
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Kate Buck
Founder and CEO of
KBJOnline
How to Strengthen Your
Community Using Social Media
You have a facebook page, but are you using it to its maximum advantage? Kate will take attendees through an online critique of their social media pages and offer advice on how to make them better and stronger tools for building your community. Buck has worked with some of the top names in Internet Marketing as well as dozens of entrepreneurs, small business owners and startups across the United States. She is also the creator of Let’s Get Social, a widely popular social media manager training program in which thousands of social media students have participated. |
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Dr. Shawn Allen Chiropractic
Orthopedist, Co-Founder of
The Gait Guys
World Class Fitting: The 5 Basic
Foot Types and How to Fit Them
How often do customers get fit at a specialty running shop for their first pair of shoes only to buy their second pair online? In this session Dr. Shawn Allen introduces a fitting philosophy that can develop into a lasting customer relationship that cannot be duplicated anywhere other than specialty.
*Learn from your fellow store owners in this special pre-conference session open only to IRRA members.
One night free hotel stay to all IRRA members who attend this session. |
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Parker Karnan
Founder of Karnan Associates and Executive Director of the IRRA
Apparel
(Effective Buying,
Presenting & Selling)
The apparel department is usually the lowest performing department in a specialty running store. This session reveals the art and science behind your apparel business and demonstrates how you can synch your apparel philosophy with the rest of the store.
*Learn from your fellow store owners in this special pre-conference session open only to IRRA members.
One night free hotel stay to all IRRA members who attend this session. |
®2011 Formula4 Media, LLC
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