Conference Program

View the The Running Event 2021 Conference Agenda

Our 2021 program contained dynamic education and dozens of speakers representing leading organizations and brands. 

Day 1
November 30
Day 2
December 1
Day 3
December 2

Reset, Reframe & Refocus to Retain and Recruit A High Performing Team

In today’s environment, one of the biggest challenges facing leaders: attracting and retaining talent, developing the talent you have, managing performance and continuing to reorganize to create transformational change that...
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Piper Abodeely, MA, PCC

Building Your Marketing Strategy for More Customers, More Often

Looking to build upon your marketing strategy for a robust approach? Join Upper Quadrant for an interactive session focused on email, paid social media, web experience, influencers, and customer journey....
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Lauren Edmondson
Camryn Claud
Lizzy Peper
Melissa Meyers

Put your Best Retail Foot Forward in 2022: A Store Reset and New Merchandising Ideas

After focusing on so many other challenges of managing your business these past 18 months, it’s been easy to let visual merchandising take a backseat. With customers excited to shop...
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Holly Wiese

How to Develop a Win/Win Relationship Between Events and Local Retailers

In this moderated discussion we will hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips...
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Chris Farley
Stevie Jones
Betsy Hughes
Dawna Stone

Leveraging Your Technology Partners

In this session, a varied panel of technology experts will show you how to utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that...
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Mohammed Iqbal
David Ameijeiras
Mike Coleman
Taylor Host

Lunch & Networking

Grab a bite to eat and mingle with your fellow #TRE21 attendees.

Keynote: State of the Running Industry

Where we are, how we got here, and where we are going. A look at the last two years in run specialty—and how it shapes the years to come.
Parker Karnan

The Future of Running is Diverse

Presented by: The Running Industry Diversity Coalition (RIDC) The RIDC is a newly formed coalition of running brands, running retailers, and runners representing Black, Indigenous and people of color (BIPOC)...
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Joey Pointer
Britt Olsen
Kathy Dalby
Sasha Spencer
Skot Welch

Are You a Store or a Brand?

More details to come.  
Dave Zimmer
Jessica Murphy
Tim Murphy

It’s Time to Update Your Shoe Wall, But Where Do You Start?

This session will take a close look at how to move away from the old school slatwall shoe display and up your game with creative, new ways to display footwear....
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Holly Wiese

Compensation Strategies for Today’s Market

Three store owners from different markets and different store sizes share their ideas on what’s working for them as they hire, retain and reward employees. The candid conversation will include...
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Bekah Metzdorf
Chris Hughes
Kris Hartner
John Benedict

Return to Racing

With the return of racing, delve into best practices to gain consumer confidence, power your organizations through adversity and challenge, and redefine the customer journey for the new landscape.
Rich Kenah
Jaclyn Levi

“How Am I Doing?” Using Industry Benchmarks and Peer-Sharing to Grow Your Business

Knowing how you stand and how you are tracking is half the battle. Utilizing Cadence, the industry’s most dynamic benchmarking tool, this session will deep dive into key retail metrics,...
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Scott Rakestraw
Parker Karnan

Hiring a Diverse Staff

Over the past year, the running industry has made significant strides to become more diverse, more equitable and more inclusive. We know the connective power of running and we want...
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Sasha Spencer
Erin Flynn

101 Ideas to Spark Your Run Specialty Store

Running Insight senior writer Daniel P. Smith has been penning stories about the run specialty marketplace for nearly a decade. In that time, he’s connected with run specialty retailers across...
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Daniel P. Smith

A Sustainable Future: How a Shift Towards Environmental Responsibility will Foster the Success and Longevity of your Business, the Running Industry, and our Planet

Sustainability is at the forefront of the public discussion and increasingly a marketing argument for running brands. But do runners really care? Questions to discuss: – Why is the Outdoor...
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Christian Fyfe
Kristin Carpenter
Ben Cooke
Caspar Coppetti

Content and Storytelling to Engage Participants

Content has never been more important as a tool to engage participants beyond race specific details. In this session, learn about year-round content sharing that works and will not only...
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Ashley Smith

Who will Win the Race? The Running Market in a Post-Pandemic World

Once we are past the pandemic, what will retailing look like? Will online shopping continue and where will it peak? What is the role and future for brick & mortar...
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Dirk Sorenson

Enhance Team Effectiveness Through Strategic Communication

One of the most important elements of effective leadership is creating an open line of communication with your team members. This is now more critical than ever as we lean...
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Piper Abodeely, MA, PCC

Coffee Break

Grab a cup of coffee before the next round of sessions.

Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World

With the event world flipped upside down during the pandemic, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons...
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Jennifer Edwards
Alex Vander Hoeven

Don’t Believe Me, Just Watch: How Overlooking African American Consumers is Impacting Your Bottom Line

Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact of socially...
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Stephanie Alston

Hiring a Diverse Staff

Over the past year, the running industry has made significant strides to become more diverse, more equitable and more inclusive. We know the connective power of running and we want...
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Sasha Spencer
Erin Flynn

Professional Athlete Panel: A Discussion on the Future of Track and Field

Please join us for the Professional Athlete Panel where you’ll hear how to better use professional athlete’s in your marketing space from the athletes themselves. Keturah Orji, Nikki Hiltz, and...
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Nikki Hiltz
Mac Fleet
Keturah Orji
Colleen Quigley

Benefits of Digital Marketing from a Brand Perspective

The Benefits of Digital Marketing from a Brand Perspective is an interactive panel discussion covering the ins and outs of digital marketing from a brand perspective. Explore how to get...
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Stephanie Lee
Marcos Palacios
Edward Riegert
Scott Rakestraw

Peer Insight Debrief & Discussion

What does good look like? In running retail industry it can vary store to store. Learn ways your peers are innovating to keep pace with their customers. Hear it straight...
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Parker Karnan

Opening Night Reception

Presented by Balega, Implus, and Running Insight. More details to come.

Peer Networking Breakfast

More details to come.

Exhibit Hall Open

Visit the #TRE21 exhibit hall to connect with industry-leading brands, experience innovative products, and enjoy networking activities.

TRE Training Camp Theater

Wednesday sessions in the TRE Training Camp Theater will be dedicated to recovery, apparel, footwear, hosiery and tech companies. Stay tuned for more details and individual sessions to come.

The Running Community and a Business Case for Belonging

Saucony will host Global Bridgebuilders to discuss innovation through inclusion. The successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and...
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Skot Welch

Training Camp Theater Session by On

Details coming soon. Session Sponsored by: On

Activating Compression Sportswear

Learn about the secret of true compression technology and what it means for the new product category of activating sportswear, exclusively owned by CEP. Session Sponsored by: CEP Compression
Jared Finney
Daniel Eismann
Jochen Seitz

How to Survive & Thrive in the Digital Revolution

There’s no denying the digital revolution continues to change how customers engage with their favorite retailers. These days, embracing a digital strategy is a must, and eCommerce alone won’t cut...
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Rob Anderson

Right to Run Panel | Presented by On

Swiss sportswear brand On has spent 2021 developing their first-ever Social Impact Partnerships program titled Right to Run. This program will be will be launching early 2022, and the Right...
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Sahra Kaboli-Nejad

The Past and Future of Running is Local

Running is a dichotomy of community and individual sport. Running is universal and sits at the center of mental and physical health. It is a solo endeavor that builds community....
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Paul Carrozza
Gilbert Tuhabonye

The CURREX Difference: Unlocking Potential in Customer Satisfaction

At CURREX, our approach is completely different because our bodies move uniquely with varying activities. Understanding the need for a dynamic system through medical research, biometrics is at the core...
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The Emerging Science of Texture for Recovery

Foot recovery. One of the hottest topics in the running space, and undoubtedly a critical part of preventing running injuries. Despite the current buzz, the biggest barrier to successful foot...
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Dr. Emily Splichal

Indie 5K

TRE’s only chip timed race is open to all attendees at no charge! Hang out after the race to test sponsoring brands’ products at the post-race expo. Additional registration is...
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Exhibit Hall Open

Visit the #TRE21 exhibit hall to connect with industry-leading brands, experience innovative products, and enjoy networking activities.

TRE Training Camp Theater: Trailhead

Thursday sessions in the TRE Training Camp Theater will be dedicated to the ever-growing trail running market. Stay tuned for more details and individual sessions to come.

Grass Roots or Carbon Fiber: Where is Trail Running Headed?

The panel will discuss the future of US and global trail running and whether trends, like UTMB’s integration with Ironman and Fleet Feet’s acquisition of JackRabbit will have any impact...
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Doug Mayer
Adam W. Chase
Jamil Coury

Rich Roll & Courtney Dauwalter: Thoughts from the Trails

This past summer, Salomon athlete Courtney Dauwalter tackled two of the biggest ultra-trail races in the world with just 6 weeks in between each. Join Salomon ambassador, podcaster, and endurance...
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Rich Roll

Six Legs are Better than Two! Cater To Your Customer’s Loyal Running Partners

We’ll teach you how to build a new community for your store with runners and their four-legged partners. Learn how to incorporate specialized gear for people who run with their...
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Doug Mayer

Going Long: The Rise of Ultra Running and Trail Running and How to Capture this Growing Market.

A Panel Discussion featuring Sally McRae, Maggie Guterl and Bryon Powell of IRunFar Session Sponsored by: Coros

Let’s Talk About Flex

Let’s talk about flex, baby. Let’s talk about shoes and me. Let’s talk about all the good things all the fast things that may be. Let’s talk about flex. Carbitex...
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Junus Khan

Training Camp Session by Mountain Outpost Live

Details coming soon. Session Sponsored by: Mountain Outpost Live

Best Running Stores in America Dinner and Reception

The 2021 awards program will bring the industry together to celebrate the run specialty retailers who have proven their dedication to customer service and community. Additional registration is required: Remember...
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