Conference Program

View the The Running Event 2021 Conference Agenda

Our 2021 program contains two tracks (retailer and race director) and dozens of speakers representing leading organizations and brands. 


Day 1
November 30
Day 2
December 1
Day 3
December 2

Reset, Reframe & Refocus to Retain and Recruit A High Performing Team

In today’s environment, one of the biggest challenges facing leaders: attracting and retaining talent, developing the talent you have, managing performance and continuing to reorganize to create transformational change that...
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Piper Abodeely, MA, PCC

Building Your Marketing Strategy for More Customers, More Often

Looking to build upon your marketing strategy for a robust approach? Join Upper Quadrant for an interactive session focused on email, paid social media, web experience, influencers, and customer journey....
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Lizzy Peper
Melissa Meyers

Put your Best Retail Foot Forward in 2022: A Store Reset and New Merchandising Ideas

After focusing on so many other challenges of managing your business these past 18 months, it’s been easy to let visual merchandising take a backseat. With customers excited to shop...
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Holly Wiese

Lunch & Networking

Grab a bite to eat and mingle with your fellow #TRE21 attendees.

Keynote: State of the Running Industry

Where we are, how we got here, and where we are going. A look at the last two years in run specialty—and how it shapes the years to come.
Parker Karnan

The Future of Running is Diverse

Presented by the Running Industry Diversity Coalition. More details to come.
Skot Welch

Are You a Store or a Brand?

More details to come. Location: 18B
Jessica Murphy
Tim Murphy

101 Ideas to Spark Your Run Specialty Store

Running Insight senior writer Daniel P. Smith has been penning stories about the run specialty marketplace for nearly a decade. In that time, he’s connected with run specialty retailers across...
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Daniel P. Smith

Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World

With the event world flipped upside down during the pandemic, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons...
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Leveraging Your Technology Partners

In this session, a varied panel of technology experts will show you how to utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that...
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It’s Time to Update Your Shoe Wall, But Where Do You Start?

This session will take a close look at how to move away from the old school slatwall shoe display and up your game with creative, new ways to display footwear....
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Holly Wiese

Compensation Strategies for Today’s Market

Three store owners from different markets and different store sizes share their ideas on what’s working for them as they hire, retain and reward employees. The candid conversation will include...
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Bekah Metzdorf
Chris Hughes
Kris Hartner
John Benedict

Building a Strategic Framework for Consumer Centricity and Delivering Value at Retail

As part of the Consumer Insights and Market Intelligence (CIMI) function at Wolverine Worldwide, we use a strategic framework called Hindsight, Insight & Foresight. Within each pillar, we have created...
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Corey Baumgardner

Return to Racing

With the return of racing, delve into best practices to gain consumer confidence, power your organizations through adversity and challenge, and redefine the customer journey for the new landscape. Location:...
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Coffee Break

Grab a cup of coffee before the next round of sessions.

Don’t Believe Me, Just Watch: How Overlooking African American Consumers is Impacting Your Bottom Line

Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact of socially...
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Stephanie Alston

Content and Storytelling to Engage Participants

Content has never been more important as a tool to engage participants beyond race specific details. In this session, learn about year-round content sharing that works and will not only...
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How to Develop a Win/Win Relationship Between Events and Local Retailers

In this moderated discussion we will hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips...
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Dawna Stone

Benefits of Digital Marketing from a Brand Perspective

The Benefits of Digital Marketing from a Brand Perspective is an interactive panel discussion covering the ins and outs of digital marketing from a brand perspective. Explore how to get...
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Jon Pierce
Marcos Palacios
Edward Riegert
Scott Rakestraw

Peer Insight Panel

What does good look like? In running retail industry it can vary store to store. Learn ways your peers are innovating to keep pace with their customers. Hear it straight...
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Parker Karnan

Networking Roundtables

More details to come.

Opening Night Reception

Presented by Balega, Implus, and Running Insight. More details to come.

Peer Networking Breakfast

More details to come.

Exhibit Hall Open

Visit the #TRE21 exhibit hall to connect with industry-leading brands, experience innovative products, and enjoy networking activities.

TRE Theater: World of Run

The World of Run Theater is dedicated to recovery, apparel, footwear, hosiery and tech companies. Stay tuned for more details and individual sessions to come.

Indie 5K

TRE’s only chip timed race is open to all attendees at no charge! Hang out after the race to test sponsoring brands’ products at the post-race expo. Additional registration is...
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Exhibit Hall Open

Visit the #TRE21 exhibit hall to connect with industry-leading brands, experience innovative products, and enjoy networking activities.

TRE Theater: Trailhead

The Trailhead Theater is dedicated to the ever-growing trail running market. Stay tuned for more details and individual sessions to come.

Best Running Stores in America Dinner and Reception

The 2021 awards program will bring the industry together to celebrate the run specialty retailers who have proven their dedication to customer service and community. Additional registration is required: Remember...
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