November 19 - 21, 2024 | Austin Convention Center | Austin, TX

Attend Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) delivers an elevated onsite experience where outdoor retailers can source new, quality products, develop meaningful peer relationships, and gain industry insights to stay ahead of trends and better serve their customers.

Launched in 2006, The Running Event (TRE) is North America’s largest running specialty trade show, offering three days of networking, education, business, and celebration to retailers and event management professionals from across the US.

In 2022 The Running Event, in response to growing crossover of the outdoor and running markets, launched Switchback at TRE. Expanding both the exhibit hall and educational offerings, TRE 2022 invited outdoor specialty retailers and brands to create a new space for the outdoor industry to gather and grow.

Back for a third year, Switchback at The Running Event 2024 is a one-stop, cost-effective opportunity to connect with industry peers, access top run and outdoor brands, and gain valuable, actionable education to advance your business and career.


“Switchback at The Running Event creates one-of-a-kind moments of productivity, continued learning, and celebration among attendees and brands we don’t see or experience anywhere else. Our mission to advance the running industry is unwavering, and we are thrilled to welcome outdoor retailers and brands once again in 2024 to both support that mission and provide a valuable opportunity for the outdoor specialty industry.”
Christina Henderson
Christina Henderson
Event Director, The Running Event

2023 Exhibitor and Attendee Highlights

Switchback at TRE exhibitors represent the brands leading the way in outdoor specialty. Click here to see our full #TRE23 exhibitor list.

  • adidas Terrex
  • Alegria
  • Allrounder by Mephisto
  • Black Diamond Equipment
  • Craft
  • Danner
  • Dansko
  • Deuter
  • Farm to Feet
  • Flipmits
  • Fortress Group
  • Fox River
  • GOES Health
  • Haflinger
  • Jason Markk
  • jbrds
  • Kahtoola
  • KEEN Footwear
  • Kneed Footwear
  • Knockaround
  • Kreedom Eyewear
  • Lamo Sheepskin
  • LOWA Boots
  • Oboz Footwear
  • Optic Nerve Eyewear
  • Outdoor Research
  • prANA
  • Rab
  • SplashRobe
  • Spring Energy
  • Sunski
  • Switchback Foods
  • WhitePaws RunMitts
  • Wildsense
  • Zamberlan

The Running Event already has a strong foundation of exhibiting brands that sell into outdoor specialty. From market-leading companies to up-and-coming brands, these exhibitors will bring innovation and excitement to the trade show floor.

#TRE23 Exhibitors Include:

  • HOKA
  • Brooks
  • Birkenstock
  • Osprey
  • Salomon
  • The North Face
  • Craft
  • Merrell
  • Topo
  • La Sportiva
  • Nike
  • Saucony
  • Therabody
  • GU
  • Garmin

Click here for a full list of #TRE23 exhibitors.

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX.

By delivering a diverse trade show floor, valuable educational content, endless networking opportunities, peer-to-peer mentorship, and industry celebration, The Running Event has become attendees’ go-to source for inspiration, education, and connection—powering professional development and new business into the next year.

#TRE22 attending companies included:

  • REI
  • Public Lands
  • Salt Lake Running Company
  • Fleet Feet (corporate and franchisees)
  • Marathon Sports
  • Pacers Running
  • A Runner’s Mind
  • Naperville Running Company
  • Road Runner Sports

Click here for a full list of #TRE22 attendees.

Trail Cleanup

On Tuesday, November 28, Switchback at TRE hosted a trail clean-up. Taking place on the first day of the event, participants headed out to the Ann and Roy Butler Hike and Bike Trail—a treasured Austin trail spanning 10 miles that took visitors from the water’s edge to nearby neighborhoods and cultural attractions. Together, we left Austin better than we found it. Stay tuned for more details. 

Keep Learning

Hear The Running Event & Switchback at TRE Event Director Christina Henderson’s conversation with Rick Saez on episode 352 of The Outdoor Biz Podcast!

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2023 Education Highlights

The 2023 conference program will provide education with actionable takeaways developed for specialty retail professionals across multiple levels of experience.

  • Significantly Grow Your Business without Adding Locations
  • Retail Sales 2024: Back to the Future
  • How to Use AI for Marketing, Customer Service, and more
  • The Low Impact Alliance Presents: The Impact of Events: Hosting Zero-Waste Events

The Running Event Features Expanded Outdoor Focus with Switchback at TRE

Switchback at TRE brings outdoor specialty retailers and brands new opportunities, connections, and continued growth.


Interested in experiencing Switchback firsthand by being on-site?

Contact our team to discuss how your company can get involved with Switchback at The Running Event.

Christina Henderson, Event Director
[email protected]

Genae Salinas, Marketing Manager
[email protected]

Emma Galeckas, Attendee Acquisition Coordinator
[email protected]

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