TRE Plus: Education for Brand Personnel

Leadership 101 and 201

Tuesday, November 28 | 3:00 PM – 5:00 PM at the Austin Convention Center

The success and longevity of your organization depends on consistently delivering your brand-promise products and services to your customers every time. The leader’s job is to make that happen through people and processes. In this session, we will show how high-performing leaders create the environment where people and processes can be at their best in delivering exactly to the organization’s brand promises every time. 

You will learn how to use your leadership style to drive consistent employee engagement that sets your team apart; one that consistently increases revenue, profitability, and retention. Expect to learn how to develop a team that retains top tier employees while establishing yourself as a leader for whom people want to work. This is a content-packed two-part session. You will be able to immediately begin applying the transformational leadership skills you learn.

3:00 PM – 3:45 PM: Leadership 101

In Leadership 101, we’ll lay the foundations of high-performance leadership and set you up for success with: 

1. Leading yourself first 
2. Why and how to be a Visionary leader 
3. Managing your culture for optimum results

3:45 PM – 4:00 PM: Break

4:00 PM – 4:45 PM: Leadership 201

You will leave Leadership 201 with the following outcomes: 

1. An outline of monthly conversations that you can have with your employees or team members that drive engagement and put you in the top tier of leaders. 
2. How to use your leadership style identified in Leadership 101 to build a loyal following.
3. How the highest performing leaders effectively communicate to get the best out of their teams that positively impact your organization’s key performance indicators (KPIs).

4:45 PM – 5:00 PM: Wrap up & Action items

Presented by:

Gregg Frederick, Owner/President, G3 Development Group, Inc

David Jones, President, The Excellence Advisory

The $1 Trillion Dollar Market to Add to Your Sales Plan

Wednesday, November 29 | 12:00 PM – 1:00 PM at the Austin Convention Center

Did you know it wasn’t until 2018 that the Outdoor Recreation Industry in America included an openly gay man in an ad? Did you know that the first endemic running brand to create a Pride product didn’t do so until 2019? Does the fact that LGBTQ+ consumers in America have $1 trillion in purchasing power make marketing to them sound like a big, untapped opportunity for the running industry? If so, join this Lunch & Learn where you will be taken on a journey through the benefits of LGBTQ+ marketing, and also a trek through all 400+ U.S. National Park Service sites.

*Lunch provided

Presented by:

Mikah Meyer 

Founder, Outside Safe Space

Coaching for Performance

Thursday, November 30 | 12:00 PM – 1:00 PM at the Austin Convention Center

Leadership is a skill for any role—not just managers. Learn how to become a more successful leader, improve communication, make better decisions, manage conflict, and build a team. In today’s business world, the highest performers focus less on control and more on culture, people, and connection.

Coaching is about providing support and advice to help an individual recognize ways in which they can improve their effectiveness and performance. Effective leaders use coaching to provide direction, instruction, and training to help their team members grow skills and achieve objectives. In this session, you will learn how to close the gap between good and great performance. Coaching leads to higher engagement, less attrition, improved customer satisfaction, and higher revenue. We often think of coaching as something to do with under-performers to bring them up to par. However, coaching people who are good to be great is at the core of leadership. 

Three Key Takeaways

1. Understand the attributes that build, and destroy, a high-performance culture.
2. Learn how to have tough talks, deliver bad news, and build trust through authentic conversations.
3. Increase collaboration to create ownership and accountability.

*Lunch provided

Presented by:

Piper Abodeely

Organizational Development Consultant and Executive Coach