Run Specialty has been the cornerstone of the HOKA brand from day one. With a singular focus on the end user, the core consumer, we’re convinced that the best experience for that consumer takes place within a RS environment. Run specialty sets the course for the broader running industry and the retailers that attend The Running Event have influence far beyond the consumers they serve every day. So for HOKA, the run specialty industry continues to be our beacon with where we want to focus, invest and build programs that enable the industry to succeed.
The Running Event provides an opportunity for HOKA ONE ONE® to connect with the run specialty industry in a setting where everyone is energized and excited to make new connections, build existing relationships, and learn about future product launches and brand initiatives.
The Running Event is one of the best trade shows I have been to in a long time. You have a mix of innovative brands and retailers focused on evolving with today’s retail market. The running industry is very service oriented and that’s what today’s independent retailers need to survive. Personally, I think other industries could learn a lot from the running industry and you have everyone under one roof at the Running Event in Austin, TX. See you there.