Race Director Education at #TRE21

From November 30 to December 2, 2021, The Running Event brought race directors, retailers, and brands together in one place for actionable learning and peer-to-peer connection.

Through a new partnership, #TRE21 provided race directors and organizers educational programming that focused on the key issues and growing opportunities within today’s ever-evolving live event landscape.

The Race Director track featured five sessions developed and implemented by Running USA. Founded in 1999, Running USA specializes in creating content that provides event directors and organizers the resources they need to grow and excel. The organization guided the creation and development of the content, including speaker recruitment and participation.

Race Director Sessions
November 30

How to Develop a Win/Win Relationship Between Events and Local Retailers

In this moderated discussion we will hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips...
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Chris Farley
Stevie Jones
Betsy Hughes
Dawna Stone

Leveraging Your Technology Partners

In this session, a varied panel of technology experts will show you how to utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that...
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Mohammed Iqbal
David Ameijeiras
Mike Coleman
Taylor Host

Return to Racing

With the return of racing, delve into best practices to gain consumer confidence, power your organizations through adversity and challenge, and redefine the customer journey for the new landscape.
Rich Kenah
Jaclyn Levi

Content and Storytelling to Engage Participants

Content has never been more important as a tool to engage participants beyond race specific details. In this session, learn about year-round content sharing that works and will not only...
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Ashley Smith

Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World

With the event world flipped upside down during the pandemic, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons...
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Jennifer Edwards
Alex Vander Hoeven

Why Partner With Running USA?

“Their deep industry expertise ensures attendees will get the most actionable education and insightful perspectives. Expanding the educational opportunities at TRE also enables us to unite this passionate community of race directors, retailers, and brands in one place for meaningful connection and peer-to-peer learning.”

Christina Henderson, Executive Director
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