Running Insight senior writer Daniel P. Smith has been penning stories about the run specialty marketplace for nearly a decade. In that time, he’s connected with run specialty retailers across the U.S. and marveled at their creative energy and solutions-oriented spirit. In this fast-paced presentation, Smith shares 101 of the savviest, smartest, and sharpest ideas he’s encountered in America’s running shops. From fun runs and in-store events to community outreach, clever partnerships, discerning business decisions, and more, Smith provides a smorgasbord of ideas to inspire, motivate, and propel running retail operations.