Presented by Outdoor Industry Association (OIA)
2027 spending patterns are already taking shape, and the businesses that read them early will plan better than those that wait. Shifting weather, AI-driven discovery, competing spending priorities, and a widening income divide will decide who wins shelf space and wallet share next year. For retailers especially, how they precisely read these shifts now will determine whether they catch demand or chase it. This session shares new research from Outdoor Industry Association (OIA) and gives running and outdoor companies the read they need to plan budgets, assortments, and marketing with confidence instead of guesswork.
