Presented by FloTrack
The lines between media, brand storytelling, and retail experience are growing increasingly blurred. This panel explores how innovative media partnerships are unlocking new opportunities for retailers and brands to drive deeper community engagement, elevate in-store experiences, and contribute to the growth of the sport on a national scale.
Centered around the groundbreaking collaborations between FloTrack, Fleet Feet, and On, this conversation will examine how content, commerce, and community can intersect in meaningful ways. From live in-store broadcasts of The Athlete’s Lounge hosted by Olympic medalist Trey Hardee, to national watch parties, and exclusive consumer offers, the partnership demonstrates how retailers can become active media touchpoints – not just points of sale.
Panelists will discuss how integrating premium sports media into the retail environment creates immersive experiences that bring fans closer to the sport and builds authentic connections with athletes, closing the gap between elite competition and everyday runners.
