Product assortments are a reflection of a retailer’s customer base. They reflect current trends and the customer wish list. Further, they showcase brand values such as sustainability and inclusivity.
At the same time, the onus is on the retailer to build the assortment with the customer in mind. And a well-defined product assortment leads to increasing full-price sales, growing basket sizes, and fortifying brand loyalty. In this presentation, we will show retailers how to:
- Go beyond shoes/apparel to include accessories and outdoor items.
- Introduce meaningful SKUs into the assortment.
- Partner with your vendors.
- Tap into the power of the running community.
Retailers are encouraged to steal from our playbook and come away with action items they can implement rapidly with minimal disruption to their business.