The sit-and-fit experience is where run specialty sets itself apart – and there’s much we can learn from the strategies others employ. Running Insight Senior Writer Danny Smith leads a discussion with three retail veterans about the creative approach and tactics they bring to the fit stool. Topics include determining the initial footwear selection, guiding customers toward a confident choice, introducing other complementary in-store products, overcoming objections, confronting showrooming and ushering a sale to close. This session will provide tangible, battle-tested tips for sharpening your game at the fit stool, elevating customer service and strengthening store performance.
Learning Objectives:
- Explore different approaches to the shoe-fitting process, including how staff make recommendations, pull footwear models and help the customer reach a confident decision
- Discover various strategies to build customer trust, secure the sale and navigate distinct customer types, such as the indecisive consumer or the price-conscious shopper
- Learn how successful run shops leverage fit stool interactions to drive additional sales, including socks, insoles, apparel, nutrition, accessories and other in-store items
