Sustainability is at the forefront of the public discussion and increasingly a marketing argument for running brands. But do runners really care? Questions to discuss: – Why is the Outdoor channel so far ahead on this vs. Run specialty? – How can sustainability come to live in the retail theater? – How to tell the difference between greenwashing and real impact? – How to educate store staff – What are the economics for a store when it comes to sustainability? – Which role can stores play in a circular economy (shoe returns, subscription models etc.)

https://www.lowimpactalliance.com/