NOVEMBER 29 - DECEMBER 1, 2022 • AUSTIN CONVENTION CENTER

A Sustainable Future: How a Shift Towards Environmental Responsibility will Foster the Success and Longevity of your Business, the Running Industry, and our Planet

30 Nov 2021
2:45 pm - 3:30 pm
Breakout Session: Retailer Track

A Sustainable Future: How a Shift Towards Environmental Responsibility will Foster the Success and Longevity of your Business, the Running Industry, and our Planet

Sustainability is at the forefront of the public discussion and increasingly a marketing argument for running brands. But do runners really care? Questions to discuss: – Why is the Outdoor channel so far ahead on this vs. Run specialty? – How can sustainability come to live in the retail theater? – How to tell the difference between greenwashing and real impact? – How to educate store staff – What are the economics for a store when it comes to sustainability? – Which role can stores play in a circular economy (shoe returns, subscription models etc.)

 

https://www.lowimpactalliance.com/

 

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