The New Pay to Play (and why you should embrace it!)
This session will cover:
– Re-grounding in the evolving definitions and impact of “influencers”
– What the change in NIL laws means for athletes
– How Retailers can work with all types of influencers, including those structured as NIL deals
– Success stories and creative thinking
Hear from industry experts Tim Murphy, Co-founder of BibRave, on influencer talent ID, recruitment, management and communications – including negotiations and payment, Liam Fayle, Hawi Management, on all things NIL including success stories and pain points, and Mikah Meyer, Influencer & Advocate, from the influencer & talent perspective.