Storytelling is a critical part of a store’s ability to connect with its local customers. A strong retail brand today is built around the ability to show, tell and amplify your store’s authenticity. As consumers spend more time interacting with brands on digital platforms, they are seeking content that is compelling and makes them feel connected in a more intimate way. In this session, we will go over ways to make your brand stand out by improving your social media, web and email content, and using design to create a strong visual identity that will make your customers better recognize you and make it easier for you to connect with them. If your social media is feeling tired and stale, your customers aren’t responding to your emails, your branded merchandise is sitting on the shelf or you just can’t find the right words to connect with your audience, this session is for you.