Almost 20% of women who drop out of running do so because of their breasts. Retailers looking for an untapped revenue stream should up their running bra game with product, training, appointment selling and better fitting rooms.

She Science, which operates within a specialty run store in Australia and sells more than $500,000 a year worth of running bras, will share insight into selling the category and introduce a way for retailers to significantly increase their revenue with a (relatively) small cost and space requirement.