Memorable Event Experiences: Unlocking Race and Brand Opportunities
Experience is currency. Races and brands have a unique opportunity to create memorable experiences for runners and participants during an extended, emotionally-charged moment in that person’s life. But to stand out from the competition, we need to move beyond table stakes. Beer and bands, post-race parties and big medals are available at just about any race. What are you doing to reimagine (vs replicate) what a memorable experience entails?