DECEMBER 3-5, 2019 • AUSTIN CONVENTION CENTER

Memorable Event Experiences: Unlocking Race and Brand Opportunities

04 Dec 2019
1:45 pm - 2:45 pm
Room 615

Memorable Event Experiences: Unlocking Race and Brand Opportunities

Experience is currency. Races and brands have a unique opportunity to create memorable experiences for runners and participants during an extended, emotionally-charged moment in that person’s life. But to stand out from the competition, we need to move beyond table stakes. Beer and bands, post-race parties and big medals are available at just about any race. What are you doing to reimagine (vs replicate) what a memorable experience entails?

Track Name: Race Director
Session Date: Dec 4 2019 1:45 pm - 2:45 pm
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