November 19 - 21, 2024 | Austin Convention Center | Austin, TX

Here’s How Retailers Can Build A More Diverse Customer Base Through Authentic Community Partnerships

Nov 29 2022

4:15 PM - 5:00 PM CST

Session presented by The Running Industry Diversity Coalition

Join us for a panel discussion with Liz Rock (founder, TrailblazHers), Sidney Baptista (founder, Pioneers Run Crew), and Dan Fitzgerald (founder, Heartbreak Hill Running Company) to learn how they’re working together to increase diversity in their running clubs and stores. You don’t want to miss hearing about the journey it took to get to this point in their partnership and the lessons they wish every retailer knew about reaching (and retaining) BIPOC customers. Moderated by Kiera Smalls (executive director, the RIDC).


Running Industry Diversity Coalition

- Executive Director


- Founder

Pioneers Run Crew

- Founder

Heartbreak Hill Running Company

- Founder

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