In many running communities, run clubs, retailers, and race organizers operate independently — often competing for the same participants, attention, and resources. The result is fragmented programming, inconsistent participation, and missed opportunities to grow the sport.
This session shares a practical framework for moving from fragmentation to alignment. Drawing on real-world examples from Sioux Falls, South Dakota, attendees will learn how to build a connected running ecosystem while maintaining the independence and identity of each organization. We’ll cover how to establish communication systems, align event calendars, create shared experiences, and reduce friction between groups. This is not theory; it’s a playbook built through trial, iteration, and real-world challenges.
