The $1 Trillion Dollar Market to Add to Your Sales Plan

Did you know it wasn’t until 2018 that the Outdoor Recreation Industry in America included an openly gay man in an ad? Did you know that the first endemic running brand to create a Pride product didn’t do so until 2019? Does the fact that LGBTQ+ consumers in America have $1 trillion in purchasing power make marketing to them sound like a big, untapped opportunity for the running industry? If so, join this Lunch & Learn where you will be taken on a journey through the benefits of LGBTQ+ marketing, and also a trek through all 400+ U.S. National Park Service sites.