Mobile retail is one of the most powerful marketing tools and untapped growth channels in run specialty – and few do it better than Fleet Feet Cincinnati. Owner Frank DeJulius and former Outside Sales Manager Michael Giddens share the operational playbook behind taking your outfitting experience directly to the customer. Drawing on real-world examples from their own activations, they break down what it takes to turn a pop-up into a repeatable growth engine for your store. Retailers will leave with the tools to launch, run, and scale a mobile program with confidence.
Learning Objectives:
- Market your mobile program and land the accounts, events, and partnerships that put your store in front of new customers
- Run the day-to-day logistics of an activation, from load-in to load-out, so every event goes smoothly and profitably
- Recognize what a successful activation looks like, and how to convert on-site engagement into repeat store traffic and sales
