Grass Roots or Carbon Fiber: Where is Trail Running Headed?
The panel will discuss the future of US and global trail running and whether trends, like UTMB’s integration with Ironman and Fleet Feet’s acquisition of JackRabbit will have any impact on the trail community. The sport of trail running is growing approximately 15% per year and it has always resisted corporate conformity but perhaps those new to community will welcome the safety of well-organized, standardized events and uniformity? Keep trail running weird? This panel will talk to those points and answer questions from the audience in what promises to be a lively discussion.
Session Sponsored by: American Trail Running Association