Run and trail participation has surged in recent years, helping fuel growth across the running industry. This session brings together experts from Circana and Sports & Fitness Industry Association (SFIA) to examine the relationship between participation and purchasing behavior, offering a comprehensive view of the trends shaping the market today.
Attendees will gain insight into who is running, what products are resonating, and how evolving consumer behaviors are creating opportunities for brands and retailers alike. Key takeaways include practical insights to help inform assortment, positioning, and growth strategies in an evolving marketplace.
