Deep Dive: RACE FOR THE TOP
Presented by Running USA (RUSA) A session devoted to the challenges and opportunities for Event Management Professionals and Race Directors of all sizes. Learn about merchandising, new revenue streams, building brand relationships, and marketing from both the event and brand perspectives. Attendees will come away realizing there are a lot of ways to grow race […]
The Art of Retailing Sports Bras: How to Tap into a New Revenue Stream
Almost 20% of women who drop out of running do so because of their breasts. Retailers looking for an untapped revenue stream should up their running bra game with product, training, appointment selling and better fitting rooms. She Science, which operates within a specialty run store in Australia and sells more than $500,000 a year […]
The Art of the Intangibles
So much of what makes stores successful are the intangibles. Leadership, people, maintenance, culture, community initiatives, motivation, recruiting, retention. Leaders in the run specialty industry will discuss the intangibles that they think make the most substantive difference in their business and what they do to make sure they are paying attention and cultivating this difference […]
How-To Series for Sales Associates: All I’ve Learned in 37 Years on the Sales Floor
Glen Kamps is the most senior employee at America’s oldest run specialty store, Dick Pond Athletics in suburban Chicago. Since starting at Dick Pond Athletics in 1985 as the first employee hired by the Dick Pond, Kamps has sold hundreds of thousands of running shoes at schools, track meets, from a van down by the […]
How-To Series for Sales Associates: How to Get to the Next Level in Your Store and Your Career
Store associates want to be managers and managers want to be owners. Toni Reese did just that and recently became co-owner of Running Lab. In this session, attendees will hear from store owners about what it took to get there, what owners are looking for in their best employees, and how to set goals and […]
How-To Series for Owners & Managers: Maximizing the Value of your Enterprise
Store owners need to know the value of their business, but many don’t know how to get to that point. This session will explain how to find potential partners, set short and long-term goals, use open-to-buy systems to maximize that potential, and utilize networking to create & maximize relationships.
Coffee Break
Running in the Outerverse
Outside Interactive, Inc., the world’s leading outdoor-focused tech company, recently launched the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse features a platform that enables creators — which could include brands, events, retailers and organizations in the running industry/community — to publish content to very large audiences and directly benefit from the engagement […]
How-To Series for Owners & Managers: Succession Planning: What’s Next For Your Store
Having already assisted a number of specialty retailers, including Playmakers, Charm City Run, Gazelle Sports and Running Lab, in handling ownership additions, exit strategies and succession planning, Dan Warmels will provide the tools for store owners to plan for their futures by including current employees and partners. He will provide insight into business valuations and […]
Creative Outreach Ideas to Find New Customers Without Spending a Lot of Money
So much focus is put on high-priced advertising and marketing, but there are many inexpensive and free ideas to reach your customers. In this session, attendees will access creative ways to attract new consumers in their community and beyond that only require “sweat hours.”
