November 19 - 21, 2024 | Austin Convention Center | Austin, TX

Content and Storytelling to Engage Participants

Content has never been more important as a tool to engage participants beyond race specific details. In this session, learn about year-round content sharing that works and will not only captivate your audience but can also activate your partners.

Return to Racing

With the return of racing, delve into best practices to gain consumer confidence, power your organizations through adversity and challenge, and redefine the customer journey for the new landscape.

Leveraging Your Technology Partners

In this session, a varied panel of technology experts will show you how to utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that can be gained through the use of technology.

Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World

With the event world flipped upside down during the pandemic, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons learned during the “virtual only” period and what to expect as live events return.

© Diversified Communications. All rights reserved.