Alex is the General Manager of ASICS Running Apps, and CEO of Race Roster, a subsidiary of ASICS.  The Race Roster platform is a global leader in race registration helping millions of athletes discover and register for running and endurance events, while providing event organizers with a robust CRM tool for tracking participant data, marketing campaigns and event revenue.  Together, ASICS and Race Roster provide a way to efficiently solve marketing and sponsorship challenges faced by many race organizers, and enhance the runner experience by providing adaptive training plans through the ASICS Runkeeper® app, ASICS-sponsored celebration opportunities, and other benefits through the OneASICS™ loyalty program.