Ben Cooke is President of Marathon Sports, a New England-based running brand known for its commitment to personalized service since 1975. The company currently has 23 stores with over 250 employees. With nearly eight years of experience in AI and 3D foot scanning technology, Ben is dedicated to enhancing retail customer experiences. He believes AI will have a more transformative impact than the internet and advocates for the Run Specialty channel to embrace this evolution and elevate customer interactions.