As GM of North America for On, Britt Olsen is a catalyst to power change in the running industry. Armed with over a decade of experience in the world of start-ups, Britt brings an entrepreneurial spirit to brand building and the art of growing high-performance teams. From owning a business to bringing the Swiss performance brand On to market, Britt has immersed herself in every part of what it takes to ignite small to globally leading brands.

Since joining On in 2014, Britt has inspired a rapidly growing team of high-performing, entrepreneurial, and rebellious members to think like a start-up, challenging smarter, faster, and more agile solutions. A workforce that, under her leadership, saw an explosive uptick in US e-commerce sales and the opening of On’s global flagship store in NYC amidst a global retail crisis.

A personification of On’s mission to ignite the human spirit through movement, Britt’s continual pursuit to evolve as a conscious leader is mirrored in her passion for testing her limits in the great outdoors. With her love of backcountry skiing, mountain biking and trail running, Britt leads by example, emboldening those around her to explore their utmost potential, be it physical or metaphorical mountains