Daniel joined medi in 2011 with a degree in International Business Studies, and a passion for athletics. He spent many years playing basketball competitively and enjoying Winter sports. After several injuries Daniel was introduced to CEP and medi compression products that showed him a whole new world of athletic and recovery products. This sparked his interest and love for all things medi and CEP, which of course meant the sport of running. In his early years at medi he built the European event, promotion, and merchandising programs for younger medi brands CEP and ITEMm6. After multiple years leading the Marketing department for CEP headquarters, and ITEMm6 in Germany, he took over the strongest CEP sales territory and was in the field for 2 and a half years as the CEP Sales Rep for South and East Germany. Moving into the American market, Daniel works closely with the leaders of CEP USA to continue to uplift the brand on a global scale.