Jason Jabaut is Chief Operating Officer at Fleet Feet, where he leads brand strategy, digital media, e-commerce and vendor partnerships for the nation’s largest franchisor of locally owned run specialty stores.
During his 20 years with Fleet Feet, Jason has held leadership roles across digital, operations, franchise development and retail, giving him a unique perspective on connecting brandwide strategy with local community impact. Jason has led major digital transformations, scaled the company’s e-commerce capabilities, and developed collaborative partnerships with brands and media platforms that strengthen the customer experience and expand the reach of the sport.
A former professional runner, Jason brings a lifelong connection to running and a passion for helping the industry grow through innovation and collaboration.