Kristin Carpenter founded Verde Brand Communications after a decade-long journalism career, working on staff for major consumer lifestyle magazines, business and trade titles. Verde turned 20 years old in 2021, and Kristin now serves as CEO of Verde, directing strategy for the agency. Verde is now a team of 20-plus and is a leading integrated communications agency serving the specialty markets comprising endurance, bike and outdoor rec. Kristin also founded Verde’s podcast, Channel Mastery, which was voted best Outdoor Podcast by SNEWS in 2019. The Channel Mastery podcast launched in 2017 as a trusted resource created just for specialty brand and retail business leaders. The show covers consumer trends and what channels they like to use to connect, engage with and buy from their favorite brands. In her free time, you can find Kristin chasing her kids around the mountains and desert near her home in Durango, Colorado.