Larissa Rivers is the Partnerships Lead at Strava leading the groups strategy, US partnership activations and strategic partnerships among other things. She joined Strava back in 2012 after a decade-long career in finance, when Strava was still only relatively known amongst a cult following of cyclists with a view towards growing the brand amongst runners. The year after that, she and her husband, Brett opened up San Francisco Running Company to serve the trail running community in the Bay Area. They sold the company in 2019 and now live with mountain views in Louisville, CO with their three young and very active girls.