Melanie Jarrett is a Partnerships Lead at Strava and has 15+ years experience in content marketing, content strategy and activating athletes, brands and creators in the endurance space. Prior to joining Strava, she led content strategy at ROKA, was editor-in-chief of ACTIVE.com and the Managing Editor of Southwest Airlines’ in-flight magazine, among other roles. She’s also a published writer, semi-professional bike racer, 2x IRONMAN 70.3 finisher and former Division I athlete. As a long-time Austin resident, you can find her leading community cycling events and races as a member of Ultra Violet Racing, paddleboarding on Lady Bird Lake, or sipping a margarita on the patio at Guero’s.