Patty Kelly is the Vice President of Business Development for SSI Data, a division of SportsOneSource. SSI Data collects and reports weekly POS analytics for athletic, active, outdoor and lifestyles categories. Prior to joining SOS, Patty held multiple global leadership positions with a number of athletic brands in product, sales, strategy, operation and marketplace intelligence. She is an expert in KPIs, competitor performance and consumers. Patty consistently uses internal and external data to transform big data into predictive, discovery and prescriptive analytics. In order to quickly uncover valuable consumer insights and identify growth opportunities, she utilizes both science and art. When solving complex challenges Patty can be found exercising, usually running, at 5 am identifying scenarios which ensure the best outcomes.
Patty can be reached directly at email@example.com or 781.944.3917