Ritchie has spent over four decades helping independent retailers improve sales, profitability, and cash flow. In addition to speaking to retail groups nationwide, Sayner is a regular contributor to several retail industry publications. Prior to embarking on his retail consulting career, he was the general merchandise manager for an independent department store in the Midwest. Ritchie is a graduate of the University of Wisconsin-LaCrosse. He is also the author of the book, Retail Revelations-Strategies for Improving Sales, Margins, and Turnover,2nd Edition. He can be reached though his website at www.advancedretailstategies.com.