Robin Thurston is the CEO and founder of Outside Interactive, Inc., the world’s leading creator of outdoor content and experiences. Formerly known as Pocket Outdoor Media, Robin acquired Outside Magazine in 2021 along with other brands like OutsideTV, athleteReg, GaiaGPs, Pinkbike, ROAM Media and others. With a mission to Get Everyone Outside, it is the leading platform for outdoor activity and home to 80 million of the most active consumers in the world by creating an experience for both longtime adventurers and those just getting started.

Before Outside, he ran a consumer genetics company called Helix in Silicon Valley before returning to his home state of Colorado. Prior to Helix, Robin co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. Following the acquisition of MapMyFitness by Under Armour, he joined the innovative sports apparel organization and served as Chief Digital Officer, where he led the overall strategic direction of the company’s Connected Fitness and eCommerce business.

Robin spent the first ten years of his career building a mutual fund classification and ratings platform at Lipper (a Thomson Reuters Company), as well as a risk and compensation platform at both American Century Investments and Wellington Management. He graduated with a MS in Finance from University of Colorado at Denver and lives with his wife and three children in Boulder, Co. He is a lifelong cyclist who started riding and racing in the early 1980’s.