Scott Rakestraw is a Managing Partner at Upper Quadrant, a marketing and technology company serving run specialty retailers and brands. His responsibilities include leading the Run Specialty Retail Marketing and Technology Group focused on helping retailers and brands get more customers, more often. He has over 20 years of experience in leveraging data to drive marketing, including leading the development of Upper Quadrant’s awarding-winning cloud-based marketing management platform and UQ Cadence, the run specialty industry data-sharing platform.