With trail running booming in popularity, chances are there are a lot of trail runners in your area. How can you bring those trail runners together to serve as a hub for their community, ensuring a mutually-beneficial relationship between trail runners and run specialty? How can you build on that community by introducing other customers to trail running? And how can you ensure you carry the gear and expertise to be their preferred shop? Join Erik Stanley, founder of Trail Roots Running in Austin, and professional trail ultrarunner Patrick Reagan in a discussion presented by HOKA ONE ONE to learn how your store can build and benefit this passionate community.