Attend Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) delivers an elevated onsite experience where outdoor retailers can source quality products, develop meaningful peer relationships, and gain industry insights to stay ahead of trends and better serve their customers.

Why TRE?

Launched in 2006, The Running Event (TRE) is North America’s largest running specialty trade show, offering three days of networking, education, business, and celebration to retailers and event directors from across the US. This year, TRE is expanding with Switchback at The Running Event. A dedicated space within the exhibit hall, Switchback at TRE will be bolstered by outdoor-focused conference sessions and lively networking opportunities—delivering greater support and opportunity to both outdoor and run specialty retailers.

"The Running Event has an intimate, community-driven spirit and energy—and we'd like to create that space for the outdoor industry. We understand the needs of specialty retailers and we invite outdoor stores to come experience everything TRE has to offer this fall."

Christina Henderson

Event Director, The Running Event

#TRE21 By The Numbers

190 Exhibiting Companies
940 Retailers and Event Directors
3 Hands-On Workshops, 2 Dynamic Keynotes, and 17 Insightful Conference Sessions
1,310 runners and walkers at the annual Indie 5K race
$20,000 donated to Austin Angels, Back on My Feet Austin, Running Industry Diversity Coalition, and The Lilith Fund
60 Top US Retailers Honored at the 2021 Best Running Stores Awards

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Who Comes to The Running Event?

Leading Brands

The Running Event already has a strong foundation of exhibiting brands that sell into outdoor specialty. From market-leading companies to up-and-coming brands, all TRE exhibitors bring innovation and excitement to the trade show floor.

Across footwear, technology, apparel, outdoor essentials, nutrition, recovery, POS, and more, exhibiting brands offer attendees in-depth access and experience so they can effectively market and sell product.

#TRE21 Exhibitors included:

Click here for a full list of #TRE21 exhibitors.

Influential Attendees

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX.

By delivering a diverse trade show floor, valuable educational content, endless networking opportunities, peer-to-peer mentorship, and industry celebration, The Running Event has become attendees’ go-to source for inspiration, education, and connection—powering professional development and new business into the next year.

#TRE21 Attending companies included:

Click here for a full list of #TRE21 attendees.

Community Impact

Attendees, exhibitors, partners, and event staff work together during our philanthropic activity challenge—a multi-day wellness event that supports organizations working to solve some of the most pressing issues in the running industry and Texas communities.

Impactful sustainability measures onsite limited single-use plastics and non-recyclables; donations to local non-profits further reduced waste and cheered the community.

Industry Celebration

Each year, the Best Running Stores program recognizes the run specialty retailers who go above and beyond for customer service and community. In 2021, The Running Event hosted the awards dinner onsite, celebrating all winning stores, unveiling the Store of the Year, and giving Brooks, Saucony, Skechers, Balega, and On the opportunity to award select retailers with industry awards. Learn about the 2022 program here.

#TRE21 Snapshots

“A wonderful opportunity with a range of takeaways—from seminars and networking to industry insights.”

“It’s a great few days to connect with people in the industry and build on key relationships.”

“[TRE] is the other event where the whole industry meets together—small and large retailers, vendors, athletes, ideas…there is no other time of place that has as plentiful opportunities available to learn from one another.”

“[TRE] is a one-stop-shop for seeing current vendors and sourcing new ones.”

“[TRE] is a valuable trade show that brings together buyers and owners of specialty shops. It’s a great opportunity to connect with brands for future collaborations.”