Exhibit at Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) welcomes outdoor brands to connect and do business with qualified buyers spanning outdoor and run specialty retail. Showcase your brand in this dedicated space of the TRE exhibit hall to grow awareness, strengthen existing relationships, and develop new business prospects.

Launched in 2006, The Running Event is North America’s largest running specialty trade show, providing retailers and event directors the opportunity to experience new products from leading brands, access actionable education from diverse perspectives, connect for peer-to-peer learning, and celebrate the run community.

New for 2022, The Running Event will build upon its strong foundation of exhibiting brands already selling into outdoor specialty with Switchback at The Running Event. The forward-looking expansion includes a new space in the TRE exhibit hall, actionable, relevant conference sessions, and dedicated networking events that will unite outdoor brands and retailers with run specialty—ultimately helping key players understand and meet market needs for future growth.

“The Running Event has an intimate, community-driven spirit and energy—and we'd like to create that space for the outdoor industry. We understand the needs of specialty retailers and we invite outdoor stores to come experience everything TRE has to offer this fall.”

Christina Henderson

Event Director, The Running Event

Get Details On Exhibiting

Submit your information to download the Switchback at TRE Exhibiting Overview and connect with our Sales team.

Who will be there?

Switchback at TRE Exhibitors

Switchback at TRE exhibitors represent the brands leading the way in outdoor specialty. Here’s who you’ll find:

TRE Exhibitors

Outdoor brands exhibiting at Switchback at TRE will join of number of leading companies already selling into outdoor specialty and spanning categories like footwear, technology, apparel, outdoor essentials, nutrition, recovery, POS, and more.

#TRE22 Exhibitors Include:

Click here for a full list of #TRE22 exhibitors.

Influential Attendees

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX. From owners and buyers to marketing managers and sales associates, TRE attendees’ top objectives include:

Meeting current suppliers
Keeping up-to-date with market trend
Seeing new products and innovations

#TRE21 Attending companies included:

Click here for a full list of #TRE21 attendees.

Dedicated Networking

Switchback at TRE Base Camp

Switchback at TRE Base Camp will be an open area in the exhibit hall for attendee networking hours and activities.

Set Out at Switchback: Wednesday, November 30 at 10:00 AM

Join us in kicking off Switchback at TRE! Head to Base Camp for meet-and-greet networking, coffee, and a build-your-own energy mix station. You’ll also have the chance to personalize your #TRE22 badge, making it even easier to connect with others and get the conversation started.

Summit at Switchback: Thursday, December 1 at 1:00 PM

Need a break? Visit Base Camp to rest, recharge, and reconnect with your new industry friends. Get your hands on a Switchback t-shirt, carb-load on soft pretzels, and fill up on coffee for an energy boost. While you’re at it, pick up a custom pin to mark the inaugural year of Switchback at TRE—available only during the Summit at Switchback hour.

Trail Cleanup

Join us Friday, December 2 at 8:30 AM for our first-ever trail cleanup! Volunteers will head out to the Ann and Roy Butler Hike and Bike Trail—a treasured Austin trail spanning 10 miles that takes visitors from the water’s edge to nearby neighborhoods and cultural attractions. This is an opportunity to leave Austin better than we found it while getting to know your fellow attendees. Water, bags, and gloves will be provided.

Community Impact

In partnership with Strava, The Running Event has created Strides for Progress: A Strava challenge taking place during #TRE22. We will challenge the running industry to run, walk, or complete other activities to reach a collective distance goal of 35,000 miles. Together, we will unlock donations to Texas-based nonprofits.

Impactful sustainability measures onsite limit single-use plastics and non-recyclables; donations to local non-profits further reduce waste and cheer the community.

“[TRE] is the other event where the whole industry meets together—small and large retailers, vendors, athletes, ideas…there is no other time of place that has as plentiful opportunities available to learn from one another.”

“[TRE] is a valuable trade show that brings together buyers and owners of specialty shops. It’s a great opportunity to connect with brands for future collaborations.”

“If you’re passionate about the industry…then you NEED to be at The Running Event.”

“The sheer number of industry professionals and decision-makers in the room makes it not only a great business driver but also a not-to-miss networking event.”