Exhibit at Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) welcomes outdoor brands to connect and do business with qualified buyers spanning outdoor and run specialty retail. Showcase your brand in this dedicated space of the TRE exhibit hall to grow awareness, strengthen existing relationships, and develop new business prospects.

Why TRE?

Launched in 2006, The Running Event is North America’s largest running specialty trade show, providing retailers and event directors the opportunity to experience new products from leading brands, access actionable education from diverse perspectives, connect for peer-to-peer learning, and celebrate the run community.

New for 2022, The Running Event will build upon its strong foundation of exhibiting brands already selling into outdoor specialty with Switchback at The Running Event. The forward-looking expansion includes a new space in the TRE exhibit hall, outdoor-focused conference sessions, and dedicated networking events that will unite outdoor brands and retailers with run specialty—ultimately helping key players understand and meet market needs for future growth.

“The Running Event has an intimate, community-driven spirit and energy—and we'd like to create that space for the outdoor industry. We understand the needs of specialty retailers and we invite outdoor stores to come experience everything TRE has to offer this fall.”

Christina Henderson

Event Director, The Running Event

#TRE21 By The Numbers

233 Exhibiting Companies*
940 Retailers and Event Directors**
2,684 Total Attendees*
85% of attendees stated they will return to #TRE22
91% of exhibiting companies stated they will return to #TRE22

*Three-year average: 2018, 2019, and 2021
**2021 total

Get Details On Exhibiting

Submit your information to download the Switchback at TRE Exhibiting Overview and connect with our Sales team.

Who Comes to The Running Event?

Leading Brands

Outdoor brands exhibiting at Switchback at TRE will join of number of leading companies already selling into outdoor specialty and spanning categories like footwear, technology, apparel, outdoor essentials, nutrition, recovery, POS, and more.

#TRE21 Exhibitors included:

Click here for a full list of #TRE21 exhibitors.

Influential Attendees

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX. From owners and buyers to marketing managers and sales associates, TRE attendees’ top objectives include:

Meeting current suppliers
Keeping up-to-date with market trend
Seeing new products and innovations

#TRE21 Attending companies included:

Click here for a full list of #TRE21 attendees.

Community Impact

Attendees, exhibitors, partners, and event staff worked together during our philanthropic activity challenge—a multi-day wellness event that supports organizations working to solve some of the most pressing issues in the running industry and Texas communities.

Impactful sustainability measures onsite limited single-use plastics and non-recyclables; donations to local non-profits further reduced waste and cheered the community.

“[TRE] is the other event where the whole industry meets together—small and large retailers, vendors, athletes, ideas…there is no other time of place that has as plentiful opportunities available to learn from one another.”

“[TRE] is a valuable trade show that brings together buyers and owners of specialty shops. It’s a great opportunity to connect with brands for future collaborations.”

“If you’re passionate about the industry…then you NEED to be at The Running Event.”

“The sheer number of industry professionals and decision-makers in the room makes it not only a great business driver but also a not-to-miss networking event.”