Exhibit at Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) welcomes outdoor brands to connect and do business with qualified buyers spanning outdoor and run specialty retail. Showcase your brand in this extension of the TRE exhibit hall to grow awareness, strengthen existing relationships, and develop new business prospects.

Launched in 2006, The Running Event is North America’s largest running specialty trade show, providing retailers and event directors the opportunity to experience new products from leading brands, access actionable education from diverse perspectives, connect for peer-to-peer learning, and celebrate the run community.

In 2022 The Running Event, in response to growing crossover of the outdoor and running markets, launched Switchback at TRE. Back for the second year, Switchback at TRE 2023 is a one-stop, cost-effective opportunity to connect with key retailers while being in the company of top run and outdoor brands, including: Brooks, HOKA, Lowa, Nike, On, Osprey, Salomon, The North Face, and Thule—to name a few.

This year’s show will again invite outdoor specialty brands and retailers to create a space for the outdoor industry to gather, grow, and do business.

“Switchback at The Running Event creates one-of-a-kind moments of productivity, continued learning, and celebration among attendees and brands we don’t see or experience anywhere else. TRE has a strong, established base of exhibiting outdoor brands, including HOKA, Salomon, OOFOS, The North Face, On, and Merrell. Our positive conversations with outdoor brands and the growing list of exhibitors exemplify the need for a space that serves this industry.”

Christina Henderson

Event Director, The Running Event

Get Details On Exhibiting

Submit your information to download the Switchback at TRE Exhibiting Overview and connect with our Sales team.

2023 Exhibitor and Attendee Highlights

Switchback at TRE Exhibitors

Switchback at TRE exhibitors represent the brands leading the way in outdoor specialty. Click here to see our full #TRE23 exhibitor list.

adidas Terrex
Alegria
Allrounder by Mephisto
Arc’teryx
Black Diamond Equipment
Danner
Dansko
Deuter
EMU AUSTRALIA
Farm to Feet
Flipmits
Fortress Group
Fox River
GOES Health
Haflinger
Jason Markk
jbrds
Kahtoola
KEEN Footwear
Kneed Footwear
Knockaround
Kreedom Eyewear
Lamo Sheepskin
LOWA Boots
NITECORE
Oboz Footwear
Optic Nerve Eyewear
Outdoor Research
prANA
PSUDO
Rab
SCARPA
SplashRobe
Spring Energy
Sunski
Switchback Foods
WhitePaws RunMitts
Wildsense
Zamberlan

TRE Exhibitors

The Running Event already has a strong foundation of exhibiting brands that sell into outdoor specialty. From market-leading companies to up-and-coming brands, these exhibitors will bring innovation and excitement to the trade show floor.

#TRE23 Exhibitors Include:

HOKA
Brooks
Birkenstock
Osprey
Salomon
The North Face
Craft
Merrell
Topo
La Sportiva
Nike
Saucony
Therabody
GU
Garmin

Click here for a full list of #TRE23 exhibitors.

Influential Attendees

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX.

By delivering a diverse trade show floor, valuable educational content, endless networking opportunities, peer-to-peer mentorship, and industry celebration, The Running Event has become attendees’ go-to source for inspiration, education, and connection—powering professional development and new business into the next year.

#TRE22 attending companies included:

REI
Public Lands
Salt Lake Running Company
Fleet Feet (corporate and franchisees)
Marathon Sports
Pacers Running
A Runner’s Mind
Naperville Running Company
Road Runner Sports

Click here for a full list of #TRE22 attendees.

Outdoor Industry Networking

Switchback at TRE Base Camp

Switchback at TRE 2023 will deliver impactful networking opportunities for outdoor industry professionals. As our team builds this year’s schedule, here’s a look at what took place in 2022.

Set Out at Switchback:

Attendees headed to Base Camp for meet-and-greet networking, coffee, and a build-your-own energy mix station. They also had the chance to personalize their #TRE22 badge, making it even easier to connect with others and get the conversation started.

Summit at Switchback:

Attendees visited Base Camp to rest, recharge, and reconnect with their new industry friends. Attendees got their hands on a Switchback t-shirt, carbo-loaded on soft pretzels, and filled up on coffee for an energy boost.

Trail Cleanup

On Tuesday, November 28, Switchback at TRE will host a trail clean up. Taking place the first day of the event, participants will head out to the Ann and Roy Butler Hike and Bike Trail—a treasured Austin trail spanning 10 miles that takes visitors from the water’s edge to nearby neighborhoods and cultural attractions. Together, we’ll leave Austin better than we found it. Stay tuned for more details.

“[TRE] allowed us the opportunity to show both our outdoor and new all-terrain running categories in an authentic way at one show.”

“It’s one of the most focused, targeted shows out there. If you’re trying to reach run specialty, this is the show.”

"TRE is the pinnacle event for our channel and continues to work to improve and drive growth for both retail and vendor participants. I look forward to seeing friends and colleagues at TRE 23."

New Outdoor-Focused Survey

Recently, The Running Event team reached out to past TRE attendees to learn more about their outdoor offerings. With the majority of survey respondents being run specialty retailers, our team found that the outdoor category in these stores is quickly growing. For more survey data—including an overview of outdoor brands respondents are most interested in learning about—contact our team.

Explore Switchback at TRE Activations

Go beyond the booth at Switchback at The Running Event 2023 with a unique activation opportunity.

EXPLORE ACTIVATIONS

OutsidePR Adds The Running Event To Client Roster

Agency to boost The Running Event and Switchback at TRE awareness across both run and outdoor industries

READ THE PRESS RELEASE

#TRE22 By The Numbers

279 Exhibiting Companies
1,379 Retailers and Event Directors
3,221 Total Attendees
66,340 Sq. Ft of Exhibitors
$30,000 donated to Austin Angels, Austin Justice Coalition, Lilith Fund, Texas Civil Rights Project, and Texas Campaign for the Environment Fund