November 28 - 30, 2023 | Austin Convention Center | Austin, TX

Exhibit at Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) welcomes outdoor brands to connect and do business with qualified buyers spanning outdoor and run specialty retail. Showcase your brand in this extension of the TRE exhibit hall to grow awareness, strengthen existing relationships, and develop new business prospects.

Launched in 2006, The Running Event is North America’s largest running specialty trade show, providing retailers and event directors the opportunity to experience new products from leading brands, access actionable education from diverse perspectives, connect for peer-to-peer learning, and celebrate the run community.

In 2022, The Running Event built upon its strong foundation of exhibiting brands already selling into outdoor specialty with Switchback at The Running Event. The forward-looking exhibit hall expansion also included actionable, relevant conference sessions and networking events that united outdoor brands and retailers with run specialty—ultimately helping key players understand and meet market needs for future growth.

“The Running Event has an intimate, community-driven spirit and energy—and we'd like to create that space for the outdoor industry. We understand the needs of specialty retailers and we invite outdoor stores to come experience everything TRE has to offer this fall.”
Christina Henderson
Christina Henderson
Event Director, The Running Event

Get Details On Exhibiting

Submit your information to download the Switchback at TRE Exhibiting Overview and connect with our Sales team.

2022 Exhibitor and Attendee Highlights

Switchback at TRE exhibitors represent the brands leading the way in outdoor specialty. Here’s who was there:

  • adidas Terrex
  • Scott Sports
  • Unifi
  • Vapor Apparel
  • Asolo
  • Pivot Point
  • Icebreaker
  • Locally
  • Malakye
  • Fitterfirst
  • Lowa Boots
  • Farm to Feet
  • Tanri
  • Danner
  • Trere Innovation
  • Keen
  • Sayso Shade
  • Wolverine Worldwide
  • Dansko
  • Thule
  • Oboz
  • BioLite
  • Scarpa
  • Vionic

Outdoor brands that exhibited at Switchback at TRE joined a number of leading companies already selling into outdoor specialty and spanning categories like footwear, technology, apparel, outdoor essentials, nutrition, recovery, POS, and more.

#TRE22 Exhibitors Included:
  • HOKA
  • Brooks
  • Birkenstock
  • Osprey
  • Salomon
  • The North Face
  • Craft
  • Merrell
  • Topo
  • La Sportiva
  • Nike
  • Saucony
  • Smartwool
  • GU
  • Garmin

Click here for a full list of #TRE22 exhibitors.

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX. From owners and buyers to marketing managers and sales associates, TRE attendees’ top objectives include:

  1. Meeting current suppliers
  2. Keeping up-to-date with market trend
  3. Seeing new products and innovations
#TRE22 attending companies included:
  • REI
  • Public Lands
  • Salt Lake Running Company
  • Fleet Feet (corporate and franchisees)
  • Marathon Sports
  • Pacers Running
  • A Runner’s Mind
  • Naperville Running Company
  • Road Runner Sports

Click here for a full list of #TRE22 attendees.

Outdoor Industry Networking

Switchback at TRE Base Camp

Switchback at TRE Base Camp was an open area in the exhibit hall for attendee networking hours and activities.
Set Out at Switchback: 
Attendees headed to Base Camp for meet-and-greet networking, coffee, and a build-your-own energy mix station. They also had the chance to personalize their #TRE22 badge, making it even easier to connect with others and get the conversation started.
Summit at Switchback: 
Attendees visited Base Camp to rest, recharge, and reconnect with their new industry friends. Attendees got their hands on a Switchback t-shirt, carbo-loaded on soft pretzels, and filled up on coffee for an energy boost.

Trail Cleanup

On Friday, December 2 TRE held its first-ever trail cleanup! Volunteers headed out to the Ann and Roy Butler Hike and Bike Trail—a treasured Austin trail spanning 10 miles that takes visitors from the water’s edge to nearby neighborhoods and cultural attractions. This was an opportunity for attendees to leave Austin better than they found it while getting to know each other. Water, bags, and gloves were provided. Trail Cleanup Sponsored By:

Community Impact

In partnership with Strava, The Running Event created Strides for Progress: A Strava challenge taking place during #TRE22. We challenged the running industry to run, walk, or complete other activities to reach a collective distance goal of 35,000 miles. Together, we  unlocked donations to five Texas-based nonprofits.

Impactful sustainability measures onsite limit single-use plastics and non-recyclables; donations to local non-profits further reduce waste and cheer the community.

OutsidePR Adds The Running Event To Client Roster

Agency to boost The Running Event and Switchback at TRE awareness across both run and outdoor industries


#TRE22 By The Numbers

Switchback 2022 Snapshots

Have Questions?

Submit your information using the form on this page and our knowledgeable sales will be in touch.

Christina Henderson

Christina Henderson, TRE Event Director


Beth Gordon, Director, New Business Development


Glenn Dulberg, Sales Representative


Daemon Filson, Sales Representative


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