November 29 - December 1, 2022    •    Austin Convention Center    •    Austin, TX

Exhibit at Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) welcomes outdoor brands to connect and do business with qualified buyers spanning outdoor and run specialty retail. Showcase your brand in this dedicated space of the TRE exhibit hall to grow awareness, strengthen existing relationships, and develop new business prospects.

Launched in 2006, The Running Event is North America’s largest running specialty trade show, providing retailers and event directors the opportunity to experience new products from leading brands, access actionable education from diverse perspectives, connect for  peer-to-peer learning, and celebrate the run community.

New for 2022, The Running Event will build upon its strong foundation of exhibiting brands already selling into outdoor specialty with Switchback at The Running Event. The forward-looking expansion includes a new space in the TRE exhibit hall, actionable, relevant conference sessions, and dedicated networking events that will unite outdoor brands and retailers with run specialty—ultimately helping key players understand and meet market needs for future growth.

“The Running Event has an intimate, community-driven spirit and energy—and we'd like to create that space for the outdoor industry. We understand the needs of specialty retailers and we invite outdoor stores to come experience everything TRE has to offer this fall.”
Christina Henderson
Christina Henderson
Event Director, The Running Event

Get Details On Exhibiting

Submit your information to download the Switchback at TRE Exhibiting Overview and connect with our Sales team.

Who will be there?

Switchback at TRE exhibitors represent the brands leading the way in outdoor specialty. Here’s who you’ll find:

  • adidas Terrex
  • Scott Sports
  • Unifi
  • Vapor Apparel
  • Asolo
  • Pivot Point
  • Icebreaker
  • Locally
  • Malakye
  • Fitterfirst
  • Lowa Boots
  • Farm to Feet
  • Tanri
  • Danner
  • Trere Innovation
  • Keen
  • Sayso Shade
  • Wolverine Worldwide
  • Dansko
  • Thule
  • Oboz
  • BioLite
  • Scarpa
  • Vionic

Outdoor brands exhibiting at Switchback at TRE will join of number of leading companies already selling into outdoor specialty and spanning categories like footwear, technology, apparel, outdoor essentials, nutrition, recovery, POS, and more.

#TRE22 Exhibitors Include:
  • HOKA
  • Brooks
  • Birkenstock
  • Osprey
  • Salomon
  • The North Face
  • Craft
  • Merrell
  • Topo
  • La Sportiva
  • Nike
  • Saucony
  • Smartwool
  • GU
  • Garmin

Click here for a full list of #TRE22 exhibitors.

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX. From owners and buyers to marketing managers and sales associates, TRE attendees’ top objectives include:

  1. Meeting current suppliers
  2. Keeping up-to-date with market trend
  3. Seeing new products and innovations
#TRE21 Attending companies included:
  • Scheels
  • REI
  • Public Lands
  • Salt Lake Running Company
  • Fleet Feet (corporate and franchisees)
  • Marathon Sports
  • Pacers Running
  • A Runner’s Mind
  • Naperville Running Company
  • Cowtown Marathon
  • Road Runner Sports

Click here for a full list of #TRE21 attendees.

Dedicated Networking

Switchback at TRE Base Camp

Switchback at TRE Base Camp will be an open area in the exhibit hall for attendee networking hours and activities.
Set Out at Switchback: Wednesday, November 30 at 10:00 AM
Join us in kicking off Switchback at TRE! Head to Base Camp for meet-and-greet networking, coffee, and a build-your-own energy mix station. You’ll also have the chance to personalize your #TRE22 badge, making it even easier to connect with others and get the conversation started.
Summit at Switchback: Thursday, December 1 at 1:00 PM
Need a break? Visit Base Camp to rest, recharge, and reconnect with your new industry friends. Get your hands on a Switchback t-shirt, carb-load on soft pretzels, and fill up on coffee for an energy boost. While you’re at it, pick up a custom pin to mark the inaugural year of Switchback at TRE—available only during the Summit at Switchback hour.

Trail Cleanup

Join us Friday, December 2 at 8:30 AM for our first-ever trail cleanup! Volunteers will head out to the Ann and Roy Butler Hike and Bike Trail—a treasured Austin trail spanning 10 miles that takes visitors from the water’s edge to nearby neighborhoods and cultural attractions. This is an opportunity to leave Austin better than we found it  while getting to know your fellow attendees. Water, bags, and gloves will be provided.

Community Impact

In partnership with Strava, The Running Event has created Strides for Progress: A Strava challenge taking place during #TRE22. We will challenge the running industry to run, walk, or complete other activities to reach a collective distance goal of 35,000 miles. Together, we will unlock donations to Texas-based nonprofits.

Impactful sustainability measures onsite limit single-use plastics and non-recyclables; donations to local non-profits further reduce waste and cheer the community.

#TRE21 By The Numbers

*Three-year average: 2018, 2019, and 2021
**2021 total

#TRE21 Snapshots

Have Questions?

Submit your information using the form on this page and our knowledgeable sales will be in touch.

Christina Henderson

Christina Henderson, TRE Event Director


Beth Gordon, Director, New Business Development


Glenn Dulberg, Sales Representative


Daemon Filson, Sales Representative


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