November 28 - 30, 2023 | Austin Convention Center | Austin, TX

Exhibit at Switchback at The Running Event

Welcoming the Outdoors In

Switchback at The Running Event (TRE) welcomes outdoor brands to connect and do business with qualified buyers spanning outdoor and run specialty retail. Showcase your brand in this extension of the TRE exhibit hall to grow awareness, strengthen existing relationships, and develop new business prospects.

Launched in 2006, The Running Event is North America’s largest running specialty trade show, providing retailers and event directors the opportunity to experience new products from leading brands, access actionable education from diverse perspectives, connect for peer-to-peer learning, and celebrate the run community.

In 2022 The Running Event, in response to growing crossover of the outdoor and running markets, launched Switchback at TRE. Back for the second year, Switchback at TRE 2023 is a one-stop, cost-effective opportunity to connect with key retailers while being in the company of top run and outdoor brands, including: Brooks, HOKA, Lowa, Nike, On, Osprey, Salomon, The North Face, and Thule—to name a few.

This year’s show will again invite outdoor specialty brands and retailers to create a space for the outdoor industry to gather, grow, and do business.

“Switchback at The Running Event creates one-of-a-kind moments of productivity, continued learning, and celebration among attendees and brands we don’t see or experience anywhere else. TRE has a strong, established base of exhibiting outdoor brands, including HOKA, Salomon, OOFOS, The North Face, On, and Merrell. Our positive conversations with outdoor brands and the growing list of exhibitors exemplify the need for a space that serves this industry.”
Christina Henderson
Christina Henderson
Event Director, The Running Event

Get Details On Exhibiting

Submit your information to download the Switchback at TRE Exhibiting Overview and connect with our Sales team.

2023 Exhibitor and Attendee Highlights

Switchback at TRE exhibitors represent the brands leading the way in outdoor specialty. Click here to see our full #TRE23 exhibitor list.

  • adidas Terrex
  • Alegria
  • Allrounder by Mephisto
  • Arc’teryx
  • Black Diamond Equipment
  • Danner
  • Dansko
  • Deuter
  • Farm to Feet
  • Flipmits
  • Fortress Group
  • Fox River
  • GOES Health
  • Haflinger
  • Jason Markk
  • jbrds
  • Kahtoola
  • KEEN Footwear
  • Kneed Footwear
  • Knockaround
  • Kreedom Eyewear
  • Lamo Sheepskin
  • LOWA Boots
  • Oboz Footwear
  • Optic Nerve Eyewear
  • Outdoor Research
  • prANA
  • Rab
  • SplashRobe
  • Spring Energy
  • Sunski
  • Switchback Foods
  • WhitePaws RunMitts
  • Wildsense
  • Zamberlan

The Running Event already has a strong foundation of exhibiting brands that sell into outdoor specialty. From market-leading companies to up-and-coming brands, these exhibitors will bring innovation and excitement to the trade show floor.

#TRE23 Exhibitors Include:

  • HOKA
  • Brooks
  • Birkenstock
  • Osprey
  • Salomon
  • The North Face
  • Craft
  • Merrell
  • Topo
  • La Sportiva
  • Nike
  • Saucony
  • Therabody
  • GU
  • Garmin

Click here for a full list of #TRE23 exhibitors.

Each year, The Running Event welcomes specialty retailers, event directors, and industry professionals from across the US—and all organizational levels—to Austin, TX.

By delivering a diverse trade show floor, valuable educational content, endless networking opportunities, peer-to-peer mentorship, and industry celebration, The Running Event has become attendees’ go-to source for inspiration, education, and connection—powering professional development and new business into the next year.

#TRE22 attending companies included:

  • REI
  • Public Lands
  • Salt Lake Running Company
  • Fleet Feet (corporate and franchisees)
  • Marathon Sports
  • Pacers Running
  • A Runner’s Mind
  • Naperville Running Company
  • Road Runner Sports

Click here for a full list of #TRE22 attendees.

Outdoor Industry Networking

Switchback at TRE Base Camp

Switchback at TRE 2023 will deliver impactful networking opportunities for outdoor industry professionals. As our team builds this year’s schedule, here’s a look at what took place in 2022.
Set Out at Switchback: 
Attendees headed to Base Camp for meet-and-greet networking, coffee, and a build-your-own energy mix station. They also had the chance to personalize their #TRE22 badge, making it even easier to connect with others and get the conversation started.
Summit at Switchback: 
Attendees visited Base Camp to rest, recharge, and reconnect with their new industry friends. Attendees got their hands on a Switchback t-shirt, carbo-loaded on soft pretzels, and filled up on coffee for an energy boost.

Trail Cleanup

On Tuesday, November 28, Switchback at TRE will host a trail clean up. Taking place the first day of the event, participants will head out to the Ann and Roy Butler Hike and Bike Trail—a treasured Austin trail spanning 10 miles that takes visitors from the water’s edge to nearby neighborhoods and cultural attractions. Together, we’ll leave Austin better than we found it. Stay tuned for more details.

New Outdoor-Focused Survey

Recently, The Running Event team reached out to past TRE attendees to learn more about their outdoor offerings. With the majority of survey respondents being run specialty retailers, our team found that the outdoor category in these stores is quickly growing. For more survey data—including an overview of outdoor brands respondents are most interested in learning about—contact our team.

Explore Switchback at TRE Activations

Go beyond the booth at Switchback at The Running Event 2023 with a unique activation opportunity.


OutsidePR Adds The Running Event To Client Roster

Agency to boost The Running Event and Switchback at TRE awareness across both run and outdoor industries


#TRE22 By The Numbers

Have Questions?

Submit your information using the form on this page and our knowledgeable sales will be in touch.

Christina Henderson

Christina Henderson, TRE Event Director

[email protected]


Beth Gordon, Director, New Business Development

[email protected]


Glenn Dulberg, Sales Representative

[email protected]


Daemon Filson, Sales Representative

[email protected]


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