Presented by The Conservation Alliance
The outdoor industry drives $1.2 trillion every year in value creation – much of it rooted in access to public lands and waters. Current threats to these ecosystems, including a rule that puts 25,000 miles of trails at risk, jeopardize our national treasures and economy alike. Join The Conservation Alliance and industry leaders for a conversation around the ways your organization can meaningfully protect lands, the world’s best trail systems, and the long-term success of your business. This session will provide attendees with a “state of play” on public land efforts, and in particular talk with a focus on current threats to the Roadless Rule and ways brand representatives play a key role in advancing these initiatives.