December 2-4, 2025 | Henry B. González Convention Center | San Antonio, TX

Beyond the Boom: Sustaining Media Strategy in the Running Industry

Dec 04 2025

12:00 PM - 12:30 PM CST

Training Camp Theater

Presented by Obviouslee

The running industry is a powerhouse of passion, but how do we ensure the boom doesn’t fizzle out? This panel goes beyond the headlines to provide a strategic roadmap for brands and retailers navigating today’s media landscape. You’ll learn how to transform fleeting trends into lasting brand loyalty and industry growth.

Key Takeaways
1. Future-Proofing Your Brand: Learn how to apply lessons from other industries that have peaked and declined to protect and sustain the running industry’s growth.
2. The New Media Ecosystem: Get insider tips on how to effectively partner with non-traditional players like affiliate marketers and Substack writers.
3. Case Studies in Vulnerability: Hear real-world examples of brands that have navigated backlash and used authentic storytelling to build trust and strengthen their narrative.

Speakers

Freelance

- Journalist

AvantLink

- Director of Partnerships & Media Development

Obviouslee

- Director of PR

The Exchange Running Collective

- Co-Founder / CEO

Moderator

SandyBoy Productions

- Podcast Host / Race Emcee

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