Presented by Obviouslee
The running industry is a powerhouse of passion, but how do we ensure the boom doesn’t fizzle out? This panel goes beyond the headlines to provide a strategic roadmap for brands and retailers navigating today’s media landscape. You’ll learn how to transform fleeting trends into lasting brand loyalty and industry growth.
Key Takeaways
1. Future-Proofing Your Brand: Learn how to apply lessons from other industries that have peaked and declined to protect and sustain the running industry’s growth.
2. The New Media Ecosystem: Get insider tips on how to effectively partner with non-traditional players like affiliate marketers and Substack writers.
3. Case Studies in Vulnerability: Hear real-world examples of brands that have navigated backlash and used authentic storytelling to build trust and strengthen their narrative.