Genie Beaver’s lifelong passion for running ignited the vision for West Stride, a specialty running store she opened in 2008 to serve Atlanta’s running and walking community. With a deep commitment to empowering women in the business of running, Genie actively supports aspiring female entrepreneurs across the industry, and West Stride has grown into a cornerstone of Atlanta’s running scene. To Genie, running is more than a sport; it’s a way to forge bonds, uplift communities, and transform lives.