November 19 - 21, 2024 | Austin Convention Center | Austin, TX

The Running Event Launches Inclusive Wellness Challenge to Make Lasting Community Impact During 2021 Conference and Trade Show

Activity-based challenge will fundraise for charitable organizations working to solve some of the most pressing issues in the running industry and Texas

Portland, Maine (November 22, 2021) – The Running Event, North America’s largest run specialty conference and tradeshow, today announced that registration is open for its new community-driven charitable initiative, “Donate Your Hustle.”

Held this November 30 to December 2 in Austin, TX, the #TRE21 Charity Challenge is an activity-based wellness event that asks the running community to work together. Participants will earn points completing daily activities (such as walking the exhibit hall, running in the Indie 5K, and more) and unlock donations to four benefiting organizations:

“Community extends across state lines, political parties, and socioeconomic status,” said Christina Henderson. “Through Donate Your Hustle, the TRE community has the opportunity to make a meaningful difference over the course of three days. Together, we can make this 15-annual edition of The Running Event have a positive, substantial, and lasting impact—we sure hope you’ll join us.”

Produced in partnership with #TRE21 exhibitor Kilter, Donate Your Hustle is sponsored by Brooks Running, HOKA, On, and The Running Event. 100% of donations will go directly to all benefiting organizations.

“Together with our partners and team at Kilter, we are excited to partner with TRE to host Donate Your Hustle to amplify the attendee and event partner experience while making a meaningful impact on these four incredible causes in the Austin community this year and for years to come,” said Seth Braddock, Founder & CEO, Kilter.

Interested participants—whether attending #TRE21 in Austin or joining the challenge from afar—can download the Kilter app for free on Apple or Android. From there, it’s as simple as joining the #TRE21 Charity Challenge and connecting a fitness device before the challenge officially begins on November 30 at 12:00 PM CST.

Reading this on your mobile device? Download the app directly here.

Running industry professionals interested in attending The Running Event are required to register in advance. Sign up here.

About The Running Event
Launched in 2006, The Running Event is North America’s largest running specialty trade show. Each year, it attracts thousands of industry professionals seeking the latest in running footwear, apparel, gear, and services. With numerous opportunities for peer-to-peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, The Running Event is the can’t-miss trade show for run specialty. For more information, visit:

About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information visit:

About Kilter
Kilter is an all-inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best in class user experience, functionality and customer support, Kilter makes it easy for employers, nonprofits and event producers to meet their supporters and teams where they are today and easily achieve their engagement and impact goals. Learn more at Want to book a meeting at TRE? Click here to secure your 15-minute time slot with Seth Braddock, CEO at the Kilter booth.

Media Contact:
Candace Letizia
Marketing Manager
Diversified Communications
[email protected]




Christina Henderson, Executive Director
[email protected]

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