December 2-4, 2025 | Henry B. Gonzalez Convention Center | San Antonio, TX

New Product Showcase & Sock Bar

New Product Showcase 2024

This interactive space is an opportunity for attendees to discover brands’ latest innovations. The showcase features products from both established and new-to-the-industry brands, each of which is displayed in a way that allows attendees to hold and explore each one. Attendees will cast their vote for their favorite new product; the winning product will be announced Thursday afternoon.

2024 participating brands include: 

  • ASICS
  • ATOM
  • Cheribundi
  • Hiracer
  • Honey Stinger
  • Kahtoola
  • SUR
  • Vivo Barefoot
  • Wahoo

Interested in participating?

If your brand is interested in participating in the 2024 New Product Showcase or Sock Bar, reach out to Sales Manager Glenn Dulberg to learn more.

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Sock Bar 2024

Next to the New Product Showcase, attendees will find the Sock Bar. Stop by to check out brands’ latest sock offerings and fill out a simple survey to receive a pair of your choice!

2024 participating brands include:

  • balega
  • Brooks
  • Darn Tough
  • Feetures
  • Fox River
  • Heat Holders
  • Prevent Sprain Technology
  • Saucony

See all Activations

Discover all the ways your brand can reach beyond the booth at TRE 2024 by downloading the full activations kit.

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