New Product Showcase & Sock Bar

This year’s New Product Showcase takes center stage in the main lobby of the convention center– a can’t miss spot everyone will pass by when entering the exhibit hall. Designed as an interactive space, the New Product Showcase highlights the latest innovations from both established and emerging brands. Attendees can see, touch, and experience each product first hand before casting their vote for a favorite new product. The winning brand will be revealed Thursday December 4 at 3:00 PM at the Training Camp Theater and will receive $1,000 to donate to an organization of their choice. 

2025 participating brands include: