November 19 - 21, 2024 | Austin Convention Center | Austin, TX

New Product Showcase & Sock Bar

New Product Showcase 2023

The Running Event 2023 exhibit hall will again be home to the New Product Showcase: an interactive area on the show floor featuring brand’s latest products and innovations. The showcase displays products from established and emerging brands alike, spanning categories including footwear, apparel, gear, accessories and essentials, nutrition, and more.

Attendees will vote for their favorite new product after touching, holding, and exploring each one. The winning brand receives $1,000 to be donated to the nonprofit of their choice!

2023 participating brands so far include: 

  • 2before
  • Sidas
  • Superfeet
  • TYR Sports
  • Ulysses Running

Interested in participating?

If your brand is interested in participating in the New Product Showcase or Sock Bar, reach out to Sales Manager Glenn Dulberg to learn more.


Sock Bar 2023

Located next to the New Product Showcase, the Sock Bar displays brands’ upcoming sock releases.

Attendees are encouraged to fill out a brief survey about their sock preferences; in return, they receive a free pair from one of the participating brands.

2023 participating brands so far include:

  • CEP
  • Darn Tough
  • Feetures
  • Implus
  • Nilit America
  • Sidas

See all Activations

Discover all the ways your brand can reach beyond the booth at TRE 2023 by downloading the full activations kit.

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