Secret Shop Criteria

1. To confirm the address
2. Share the reason for going to the store (new
runner looking for good shoes as a
beginner)
3. Learn about Covid restrictions

Review the location’s Facebook/Instagram page before visiting.

1. Were you greeted and made to feel welcome and safe when you entered the store?
2. Was the store laid out in a way that was easy to navigate, and considered social distancing, etc.?
3. Did the Sales Associate ask questions about your intended usage and why you were looking to purchase new shoes?
4. Did the Sales Associate use a fitID method/device, watch you walk, and/or measure your feet to get an accurate fit?
5. Did the associate recommend specific shoes or types of shoes?
6. Were you made to feel comfortable while you were trying on shoes? (Take into consideration the fitting experience as well as Covid protocols.)
7. Did the associate help you understand your options for what shoes would work best based on your needs?
8. Did the associate explain why they were recommending a specific shoe or type of shoe? For example – based on your gait, what you are training for, etc.?
9. After the sales associate helped you find footwear, did they suggest any other products? – socks, apparel, recovery tools etc.

1. Please rate the level of professionalism of the associate that helped you.
2. Were you asked to provide your mailing address or email address in some way during the checkout process?
3. Was the check-out process easy and customer friendly?
4. Were you thanked and/or asked to return?

1. Rate the assortment of accessory products (socks, apparel, insoles, water bottles, hats, etc.)
2. Rate the overall ambiance of the store.
3. Was the merchandise presented in a way that was easy to understand and shop?
4. How would you rate the overall experience?
5. Would you refer a friend to this store?

1. Did the store have any sustainable practices in place?
2. Were you made aware of any upcoming event, training program, or race through store signage and/or conversations with the associates?
3. Did the store share/display any information about running clubs/groups or virtual running clubs/groups?
4. Did the store share or have any information about their charities, donations, or give back programs?