After carefully evaluating all Best Running Stores nomination forms, The Running Event team will select approximately 100 stores to be secret shopped. To make the process as transparent as possible, we’ve outlined the 2022 secret shop criteria on this page. 2023 criteria will be reflected later in the year, once finalized.
Over the last few years, there has been an influx of new runners in our communities; bringing these individuals into the world of run specialty is vital to the future of the industry. That is why the 2022 secret shop component of our store assessments was through the lens of a new runner as they experienced entering a run shop for the first time.
Many aspects of what has been evaluated in the past remained the same, but it’s more important than ever for new runners to feel welcome during their first run specialty shopping experience.
Secret Shopping Performed by: