DECEMBER 3-5, 2019 • AUSTIN CONVENTION CENTER

Beyond the Billboard: How Biomechanics Drives What’s on Your Retail Wall

Beyond the Billboard: How Biomechanics Drives What’s on Your Retail Wall

Shoe design has pivoted over the past decade. The uppers, midsoles, and outsoles are now purposefully designed, engineered, and integrated. Boa is hosting a talk to help retailers understand WHY this design process has shifted due to a better understanding of biomechanics and HOW a grasp of this knowledge will create a more engaging in-store experience for your customers in run specialty.

Track Name: Retailer
Session Date: Dec 3 2019 4:30 pm - 5:15 pm
© Diversified Communications. All rights reserved.