November 29 - December 1, 2022    •    Austin Convention Center    •    Austin, TX

Session

Beyond the Billboard: How Biomechanics Drives What’s on Your Retail Wall

Jan 01 1970

12:00 AM - 12:00 AM CST

Shoe design has pivoted over the past decade. The uppers, midsoles, and outsoles are now purposefully designed, engineered, and integrated. Boa is hosting a talk to help retailers understand WHY this design process has shifted due to a better understanding of biomechanics and HOW a grasp of this knowledge will create a more engaging in-store experience for your customers in run specialty.

© Diversified Communications. All rights reserved.