November 19 - 21, 2024 | Austin Convention Center | Austin, TX

Beyond the Billboard: How Biomechanics Drives What’s on Your Retail Wall

Jan 01 1970

12:00 AM - 12:00 AM CST

Shoe design has pivoted over the past decade. The uppers, midsoles, and outsoles are now purposefully designed, engineered, and integrated. Boa is hosting a talk to help retailers understand WHY this design process has shifted due to a better understanding of biomechanics and HOW a grasp of this knowledge will create a more engaging in-store experience for your customers in run specialty.

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