The Gen Z consumer is out and flexing their growing financial muscle. Dealing with these consumers is unlike any of the generational groups that have come before. This session will look at the Gen Z running consumer and provide some valuable understanding of their specific habits and behaviors. In this session, we will also look at what it’s like hiring Gen Z for your retail store and how you need to make the work environment right for them.

Key Takeaways:

• What are some of the unique consumer habits of Gen Z specific to the running retailer?
• Implementing good strategies to reach Gen Z for purchase behavior and for participation in events.
• Challenges that surround the hiring of Gen Z.