Join Mike Cosentino as he introduces his new book, It’s Not the Bricks, It’s the Mortar — Optimize Your Retail Business for Lasting Success. In addition to establishing his premise for “Uninvolved Optimization,” Mike will share “How to Defeat the Four Fiercest Foes to Organizational Unity.” This session will identify the superpower of service success and help you confidently promote and preserve your biggest competitive advantage.