Have you ever been told someone felt intimidated to come into your store? That they weren’t sure if they belong there? If so, this session is for you.

Learn simple, attainable ways to invite and attract new customers to your store. We’ll provide straightforward steps that will make your outreach and your store environment more welcoming to beginner and “nontraditional” runners.

You’ll hear—and participate in—a meaningful conversation highlighting:

1) Firsthand perspective from previously marginalized consumers about ways to attract new customers to your store

2) Practical tips to make your store environment more inclusive overnight

3) How and why to write an inclusivity statement